About the Job
Lurkit is a fast-growing Swedish gaming tech company on a mission to deliver the best ecosystem that connects all major stakeholders in gaming for commercial and creative growth.
We're working closely with game studios and publishers of all sizes where we create value by giving them full control over their most important marketing channel - influencer marketing.
Our ecosystem provides automated tools that understand how to target the right audience, assist with publishing and distributing games to content creators effectively, and is able to measure results that can prove ROI - all in one platform.
Job Brief
As Lurkit’s Social Media & Content Specialist, you will assist the Marketing team with social media and content creation.
Your day-to-day work will involve creating a social media plan, creating assets and executing them. Our team is small and we will look to you as the Guru, the trendsetter, and the expert. With your lead and the sales team, you will communicate with our clients and find the optimal ways to ride the waves and create exciting and on-trend content to increase followers and content engagement on several social platforms such as Twitter, Facebook, Instagram and TikTok. The ideal candidate is someone willing to learn new things, has a passion for games, knows their memes, and is a team player that works well with others.
Responsibilities
Set social media strategies and timelines, and execute them in an accurate and timely manner
Identify the latest social media trends, hashtags, and topics of conversation
Identify accounts to follow and outreach daily to reach content creators and new clients.
Create a social media content calendar for our campaigns and events.
Evaluate and analyze data to develop social media strategies.
Create, together with the digital marketing manager, ad campaigns.
Create social media reports and follow-ups.
Communicate and work with your Team Lead, who will work closely with you on your monthly social media content and day-to-day tasks.
Assist in general marketing activities and tactics with your Team Lead as needed
Answer daily questions on social media together with your lead.
Key Qualifications
Writing skills: With passion and flair, you write continuously engaging with on-trend posts.
Motivation: Likes and retweets are your bread and butter, each follower excites you no matter the size, and negative comments are just dust in the wind for you!
Time Management: Flexible with your timing so you can post, monitor and do the outreach at its most effective timing. Be ready to pick up a big opportunity.
Social media post planning: You are organized and thorough.
Creation skills: You love creating small art for posts as well as key art, and you know your way around the picture and video editing tools.
Have an eye for the latest industry, social media, and visual trends (memes, GIFs, etc.).
Market knowledge: You are a gamer by night and spend hours during the day working or learning about the video game industry.
Communication skills: You enjoy commenting on posts, sharing posts and writing them!
Professionalism: You have high standards and can separate your pride and not engage or be baited into negativity on social media instead of focusing on good vibes.
Strong command of writing and speaking in English.
If you live in Malmö, Sweden or near the Central European time zone.
Bonus Points:
Communication skills: You enjoy commenting on posts, sharing posts and writing them!
Professionalism: You have high standards and can separate your pride and not engage or be baited into negativity on social media instead of focusing on good vibes.
Know how to edit highlights and short content videos.
Strong social network, with relevant companies in the industry and/or content creators.
Familiar with social media planning tools.
Why Join Lurkit?
We want to evolve the entire gaming industry. By providing developers and publishers with more qualitative market data and marketing tools, we enable better decision-making that will lead to better games. Better games create greater environments for content creators to maintain and build their brands while providing consumers with better experiences.
At Lurkit, you are part of an innovative and fast-paced environment. We are passionate about what we do and you will be working with a team of high-performing individuals who love video games.
We value your personality and we believe you're passionate about your work, ambitious and work hard to reach your own goals! (I also heard the Social Media Specialist is pretty cool. Not biased writing this as I may or may not be the previous Social Media guy…)
