Ad Monetisation Analyst

Your Role Within the Kingdom

We are seeking a highly analytical and impact-driven Monetisation Analyst to join the Ad Monetisation & Growth team supporting Candy Crush Saga.
Reporting to the Advertising Monetisation & Strategy Manager, this role combines data analysis, experimentation, and cross-functional execution to identify monetisation opportunities and drive measurable revenue growth. You will partner closely with Monetisation Managers, Product, Data, Adops, Platform Solution & Engineering teams, Operators both within the Xbox Advertising and game studio in order to translate insights and hypotheses into structured experiments and scalable optimisation strategies.

This position is ideal for someone who thrives in a data-rich environment, enjoys solving complex business problems, and is motivated by turning insights into action through collaboration.

Responsibilities

• Design, execute, and analyse A/B tests and experiments with strong statistical rigor.
• Partner directly with game team operators to implement experiments, ensuring hypotheses are translated into live configurations and measurable changes.
• Perform deep-dive analyses on ad monetisation performance, identifying trends, risks, and growth opportunities.
• Generate clear, data-backed hypotheses aimed at driving incrementality and sustainable revenue uplift.
• Collaborate with Monetisation Managers and Product teams to prioritise high-impact initiatives aligned with broader growth strategy.
• Work closely with Data Analytics and Data Science to ensure measurement frameworks are robust and scalable.
• Translate complex datasets into clear, actionable insights for both technical and non-technical stakeholders.
• Maintain structured documentation of experiments, methodologies, and learnings to support continuous improvement and knowledge sharing.
• Contribute to improving experimentation workflows and leveraging automation or AI-enabled tools to increase efficiency.

Skills to Create Thrills (aka Minimum Qualifications)

• 3–6 years of experience in Advertising, Mobile Gaming, Ad Tech or a related analytical field.
• Strong SQL proficiency with the ability to independently analyse large datasets.
• Hands-on experience designing, running, and interpreting A/B tests.
• Solid understanding of advertising ecosystems (mediation platforms, ad networks, SSPs/DSPs).
• Experience working directly with operational or live game teams to execute experiments or feature rollouts.
• Strong problem-structuring skills with the ability to move from ambiguity to actionable recommendations.
• Clear communicator who can influence both technical stakeholders and operational partners.
• Strong ownership mindset and ability to manage multiple workstreams in a fast-paced environment.

Preferred Qualifications

• Experience in mobile gaming or in-app advertising monetisation.
• Familiarity with hypothesis testing, regression analysis, or other statistical methods.
• Capable of building highly functional and beautiful dashboards
• Exposure to automation frameworks or AI-enabled analytical workflows.
• Experience with data visualisation tools such as Looker.
• Experience with at least one analytical programming language such as R or Python is a plus.

Xbox Advertising builds the player-first, full-stack monetization technology that powers advertising across Xbox surfaces and ad-supported gameplay. We enable meaningful player engagement, publisher success, and platform growth by delivering trusted, high-quality ad experiences at global scale. Backed by Xbox and Microsoft, our platform blends deep gaming insights, privacy-forward data, and world-class engineering to make Xbox Ads the most effective and trusted ad platform in gaming.