[HN, Garena] Senior Performance Marketing

Location
🇻🇳 Hanoi, Vietnam
Level
Senior (5+ years)
Contract
Full Time
Posted
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Garena
Public Company

Garena is a leading global online games developer and publisher known for it's e-sports.

Founded
2009

QUEST AVAILABLE
You'll own the daily ad engine behind Garena's biggest game titles — turning budget into players, campaign by campaign, across multiple games at once.

YOUR MISSION
You run the ads that keep our games growing — literally. Every day you're live on Meta, TikTok, and Google Ads: setting things up, reading the numbers, catching what's off, and calling what to scale, tweak, or kill. Nobody hands you a script — you bring the reasoning, your Senior signs off.

Responsibilities

YOUR QUEST

Daily Ads Execution

  • Own daily user acquisition (UA), user engagement (UE), and Boost Post execution across multiple games once you're ramped up.
  • Set up and launch ads independently on Meta, TikTok, or Google/YouTube after direction from your lead.
  • Monitor live performance, budget pacing, and abnormal signals daily against standard checklists.

Optimization & Validation

  • Propose optimization moves — audience targeting, bid adjustments, creative rotation, pacing, pause/scale calls — backed by clear reasoning, for senior approval.
  • Run UAT (user acceptance testing) on the internal Ads Manager tool before releases.
  • Cross-check reporting numbers from the internal reporting tool against the ad platforms' own data to catch discrepancies early.

Quality & Mentorship

  • Review output from Collaborators (part-time execution support) and give clear, kind feedback before it reaches your Senior.

Reliable Operations

  • Keep trackers, supporting evidence, and recurring notes accurate and current, so the wider team can rely on them without double-checking.

Requirements

YOUR STATS

What you need:

  • Bachelor's degree, plus 2+ years hands-on experience in digital/performance marketing, ideally on app or gaming products
  • Proven track record managing and optimizing large-scale ad budgets across Meta, Google, and TikTok Ads
  • Data-driven — comfortable with SQL, Power BI, Excel/Google Sheets, and mobile measurement tools (AppsFlyer, Sensor Tower, Data.ai, or similar)
  • Fluent in Vietnamese and English, with the confidence to explain complex campaign data to non-marketing stakeholders
  • Self-driven and detail-oriented — comfortable owning execution independently in a fast-moving, multi-game environment

What sets you apart:

  • Genuine passion for gaming — you use the products you market
  • Strong stakeholder instincts — active listening and collaborative problem-solving, not just campaign execution

WHY JOIN THIS QUEST

  • Real stakes, real impact — Your calls on budget and creative reach millions of players across multiple game titles. What you optimize today shows up in tomorrow's install numbers.
  • Level up fast — Real work from day one. Sharp team, steep learning curve, and nobody's here to babysit you.
  • Solid loot — Good pay, modern facilities, health coverage, free gym, and make your mark on the gaming industry.

READY TO PLAY?
Drop your application. Show us what you've got!

  • Your CV
  • The Garena Application Form (Download the file from the link, fill in and upload it with your CV): https://shorturl.at/yjhxh
[HN, Garena] Senior Performance Marketing