Senior Product Marketing Manager

Job Purpose:

• As a Senior Product Marketing Manager, you will play a pivotal role in defining and executing  the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.
• In close partnership with local development teams, global marketing stakeholders, and external partners, you will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance.

Principal Accountabilities:

Go-to-market Strategy

• Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.
• Drive the brand vision for assigned title, and ensure consistency across all touchpoints.
• Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.

Roadmap Planning & Execution

• Build and execute annual marketing plans aligned with the product roadmap to drive brand awareness, acquisition, and long-term retention.
• Define marketing strategies and KPIs for each activation and deliver structured post-mortems with actionable recommendations.
• Develop concepts for promotional assets, lead creative kick-offs and oversee production through final delivery.

Store Publishing & User Acquisition

• Define and execute the App Store Optimization (ASO) strategy in close collaboration with ASO experts to maximize store visibility and conversion.
• Drive the marketing vision for User Acquisition campaigns alongside UA Managers and Creative Leads, ensuring strong performance, creative relevance, and brand consistency.

External Stakeholder Management

• Manage asset approvals and alignment with external partners, ensuring delivery against agreed milestones.
• Act as a key marketing counterpart for external and internal stakeholders to enable smooth collaboration and decision-making.

Market Intelligence & Performance Analysis

• Monitor market trends, competitors, and player behaviors to inform positioning, roadmap priorities, and campaign strategy.
• Analyze marketing and product performance data and translate insights into clear, actionable recommendations for development and publishing teams.

About you:

• Advanced English proficiency (mandatory).
• 4+ years of experience in product marketing within gaming, entertainment, mobile apps.
• Proven track record in delivering successful live operations strategies and new features or seasonal launches.
• Strong analytical mindset and data-driven decision making.
• Solid experience in market research, competitive analysis, and positioning.
• Strategic thinking and go-to-market planning expertise.
• Ability to craft clear and compelling product messaging.
• Confident communicator and presenter, able to influence and align senior partners.
• Highly organized, proactive, and able to manage multiple priorities.
• Working knowledge of ASO best practices.