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Project Manager (Marketing Operations)

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πŸ‡»πŸ‡³ Ho Chi Minh City, Vietnam
Contract Full Time
Experience Level Intermediate (2–5 years)
Published Date

Job Purpose:

The Project Manager – Marketing Operations is responsible for ensuring structured planning, coordination, and on-time delivery of external marketing initiatives, with primary focus on Applaydu (Ferrero/Kinder partnership). This role drives operational excellence across client-facing projects by owning request intake, workflow management, tracking, and documentation, ensuring clear visibility and alignment across stakeholders. Working closely with Product Marketing and cross-functional teams, the Project Manager builds scalable operational frameworks that improve transparency, efficiency, and overall delivery.

Job Responsibilities:

Project Governance & Delivery

  • Own end-to-end operational coordination of external marketing projects from intake to delivery.
  • Structure and maintain project timelines, milestones, and dependencies.
  • Ensure deliverables are aligned with agreed scope, timelines, and quality standards.
  • Support prioritization discussions in partnership with Product Marketing leadership.
  • Proactively identify risks, propose mitigation plans, and escalate when necessary.

Client & Cross-Functional Coordination

  • Act as the operational point of contact for Applaydu marketing initiatives.
  • Ensure structured and consistent communication with external stakeholders.
  • Coordinate alignment between Sales, Product Marketing, Creative Agency, and Product teams.
  • Maintain visibility across stakeholders to ensure shared understanding of status and next steps.

Workflow & Systems Ownership (Marketing Operations)

  • Design and maintain scalable project tracking systems in Airtable.
  • Develop standardized intake processes, dashboards, and reporting frameworks.
  • Drive adoption of operational best practices within the Product Marketing team.
  • Continuously improve workflow efficiency and documentation standards.

Communication & Documentation

  • Facilitate structured internal and external meetings focused on decisions and outcomes.
  • Maintain clear documentation of scope, timelines, and changes.
  • Ensure actions and commitments are tracked and followed through.

Process Improvement

  • Identify operational bottlenecks and recommend structured solutions.
  • Contribute to long-term evolution of marketing operations practices.
  • Support data-driven improvements in forecasting, capacity planning, and resource allocation.

Expected Impact:

  • Predictable and timely delivery of client-facing marketing initiatives.
  • Increased operational transparency across teams.
  • Improved collaboration between internal and external stakeholders.
  • Adoption of scalable workflow systems within Product Marketing.
  • Reduced operational friction and improved planning accuracy.

Job Requirements:

Experience

  • 4+ years of experience in Project Management, Marketing Operations, or Client Delivery roles.
  • Experience coordinating cross-functional teams and external stakeholders.
  • Proven experience managing multiple parallel projects with structured tracking and reporting.

Technical & Operational Skills

  • Strong experience with project management and workflow tools (Airtable highly preferred; Asana, Jira, Confluence or similar).
  • Experience working in Agile or fast-paced iterative environments.
  • Ability to structure processes, define workflows, and improve operational efficiency.

Core Competencies

  • Strong organizational and prioritization skills.
  • Structured and analytical thinking.
  • Clear and professional communication in English (written and verbal).
  • Ability to drive alignment and facilitate decisions across diverse stakeholders.
  • Ownership mindset with strong attention to detail.
  • Continuous improvement orientation.

Pluses

  • Experience in gaming, mobile apps, or digital marketing.
  • Experience working with enterprise clients or brand partnerships.
  • Experience building or optimizing operational frameworks.
  • Understanding of marketing asset production pipelines.
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