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Gameloft’s mission is to amaze the world, so everyone can enjoy a moment of happiness.

We have been proudly crafting games since 2000, two of which are featured in App Annie's “Top 10 iOS Games by All-Time Worldwide Downloads.” Talented Gameloft employees from all over the world have created established franchises, such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter.

We put passion into every pixel of our games. It’s at the core of what we do every day, and major rights holders including Disney®, LEGO®, Universal, Mattel®, Lamborghini®, etc. recognize Gameloft’s creativity and trust us to produce awesome gaming experiences.

We are part of Vivendi—one of the world’s largest media groups—giving us the mana and resources to set our expectations high and aim for the very best.

All trademarks referenced above are owned by their respective trademark owners.

Job Description

Under the supervision of the Studio Marketing Director, the candidate will lead the marketing team of our live PC & console game Disney Dreamlight Valley. The Product Marketing Lead will be responsible for the launch of seasonal updates and the annual Expansion, the creation of marketing plans and their execution, as well as setting up and implementing the medium- to long-term marketing strategy of the game.

With a key role in the game team and the studio, the candidate will ensure the best execution of Marketing responsibilities across all marketing channels and touchpoints, raising the strategic and creative bar and launching ad hoc initiatives to make our game even more popular.

The ideal candidate must make the most out of their leadership skills, strategic thinking, creative ideas, execution experience, organizational efficiency, and excellent communication skills.

They will be comfortable with team management and coordination, as well as with more hands-on and operational missions.

This role is located at our Montreal production studio, but the selected candidate will also work and coordinate with collaborators located in various territories worldwide.

Main Tasks and Responsibilities:

  • Manage the Marketing team of Disney Dreamlight Valley in our Montreal studio, making sure the team is learning from your mentorship and delivering at its best as part of the Game Team.

  • Support the live phase of the game on PC, console, and Apple Arcade platforms, maximizing the game’s reach by orchestrating a multi-channel marketing campaign.

  • Be the main point of contact with the IP owner, coordinate asset approval, and present marketing plans and lessons from past updates.

  • Build update & yearly marketing plans, relying on user insights and strategically aligned with the product roadmap, to generate brand awareness and ultimately grow the player base. 

  • Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR, etc.). 

  • Oversee the social media & community strategy of the game.

  • Support the Influence team to build innovative campaigns with content creators around the world.  

  • Manage promotional asset creation (trailers, web assets, screenshots, store descriptions, etc.). 

  • Collaborate with the user acquisition team to optimize the advertising campaign targeting and assets. 

  • Analyze the performance of your marketing campaigns and report to the game manager, studio management and HQ. 

  • Participate in game development by making recommendations to improve user experience, engagement, retention, and shareability, and to better integrate in-game promotional events and marketing activations. 

Qualifications

  • Minimum of 7 years in a marketing position, with a first experience managing a team

  • Experience within the gaming industry on a successful live PC/console game is a big plus—good industry knowledge is a must-have

  • Strong leadership skills

  • Strong analytical skills with a meticulous mind

  • Creative spirit capable of creating innovative marketing programs that are result-oriented

  • Ability to work with a wide range of profiles (live ops, game design, data analysts, consumer insights, etc.) 

  • Proven strong ability to manage a significant number of stakeholders, both internal and external

  • Fluent in French and English

Additional Information

Why join us ?

  • Career-development opportunities.

  • Dynamic, demanding and motivating working environment within a fast growing company.

  • Challenging and rewarding work on the next great frontiers in games.

  • An international environment, which offers daily contact with other countries & cultures.

  • Excellent local working conditions (quality of office, geographical location of the office).

Important

To apply, please provide an English version of your resume

More about Gameloft:

A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and is present on all continents, distributes its games in over 100 countries and employs 6,700 employees.

Every day, over 2 million Gameloft games are downloaded to mobile phones.

Gameloft operates its own established franchises such as Asphalt®, Order & Chaos®, Modern Combat or Dungeon Hunter and also partner with major rights holders including Universal, Illumination, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®.