The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences across our amazing franchises and experiences. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

You will work fully remote. Reporting to the Regional Marketing Director, you will oversee local campaigns and lead marketing activations that engage our communities in Japan — with a primary focus on Apex Legends.

Responsibilities:

You'll be the Japan Marcom Lead, encouraging understanding and collaboration across local CFX teams to develop and deliver impactful marketing plans.
You'll be accountable for Apex Legends GTM. Partner with Asia franchise and global brand teams across multiple time zones to deliver culturally relevant campaigns tailored to the Japanese market.
You'll , ensuring brand consistency and local resonance.
Work with the Asia engagement and integrated communications teams to refine information sharing, provide campaign insights, and integrate player and community insights into decision-making.
Oversee local marketing agencies, providing clear briefs, managing execution, and ensuring post-campaign evaluations and performance reporting.
Manage marketing budgets, POs, and administrative processes, ensuring accurate reporting and fiscal accountability.

Qualifications:

5+ years experience in marketing, brand management, or communications, with expertise in GTM strategy and campaign execution.
Understanding of Japan's marketing ecosystem, online channels, and gaming community dynamics.
Familiarity with shooter/FPS games.
Fluent in both Japanese and English (written and verbal), able to present and collaborate in both languages.
Experienced in using data, insights, and digital tools to improve marketing plans.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Japan Marcom & Apex Legends Lead