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At Electronic Arts, we are bringing together the creativity, talent and technology to connect players and deliver amazing experiences in entertainment. We thrive on passion and pioneering. It’s the fuel that drives us to inspire the world to play.

Director of Integrated Communications, Apex

Responsible for leading the global communications strategy for Apex, inclusive of PR, social, influencer and community, managing the narrative for the brand through a multi-channel approach.

Responsibilities:

  • Lead the global communications strategy for Apex, inclusive of PR, social, influencer and community, managing the narrative for the brand through a multi-channel approach

  • Develop a global strategy for engaging and developing long-term relationships with the Apex HD and Apex Mobile community

  • Oversee and manage a team of community, influencer, PR, and social media experts that drive our communication with players on studio and game channels

  • Handle highly sensitive crisis communications with partners across the organization

  • Build and maintain a strong network of partners both in studio and around the broader organization to help drive the integrated comms plans with development, marketing and central community team

  • Partner with Integrated Comms and Marketing teammates to ensure community social and development programs are aligned with the global brand and activation plans

  • Create long-term, overarching narrative for Apex that guides how we talk about the Apex franchise, including console, PC, mobile and competitive gaming

  • Oversee and/or create a long-term comms framework that that includes multiple components including:

    • An overarching comms narrative for the franchise

    • A comms narrative for HD, Mobile, each season and the ALGS

    • Tough questions and answers docs for each of the above

    • Outline opportunities and challenges so goals and objectives are clearly defined

    • Fact sheets for each

    • Community Insights (defining of our players/community)

    • An overall community strategy for the game

      • Identify and oversee moderation of top community platforms

      • Define community programming

    • An overall social strategy for the game

      • Create ‘How to Speak Apex’ deck that clearly outlines the social voice of each of the channels

    • An overall influencer strategy, and a long-term strategy to support seasonal content in order to find efficiencies

    • Comms long-term campaign timeline outlining execution of the above

  • Manage a team of specialists and agency partners across North American and EU, creating a motivated and results-based culture

  • Use insights and industry knowledge to identify trends to help your team create engaging campaigns with set measurements against them

  • Work with partners across Brand, Creative Strategy, Development and other partners to create and implement full global marketing campaigns

  • Manage the full process of the leadership communications execution, including material development, research projects, spokesperson prep, reporting and management of a team of specialists or agency partners

  • The ability to present communications strategies and recommendations to senior executives led by insights and expert recommendations

  • Manage the reputation of the game(s) with media and the player community by managing the team of communication professionals and by working collaboratively with partners to provide transparent communications and strategic recommendations

  • Ensure all Electronic Arts standards and processes are observed and followed

  • Objectively interpret media and community feedback and make strategic recommendations back to the business.

About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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