The Audience Lead is an important member of EA's Global Paid Media Strategy team. Reporting into the Media Data, AI, & Technology manager, you will help build the audience foundation required for paid media activation and measurement. You will shape EA's 1st-party audience strategy to support scaled, privacy-safe reach, cross-portfolio audience orchestration, and incremental lift analysis. You will also develop audience-driven insights that inform growth media planning. This is a hybrid role, with 3 days a week in office.

The Audience Lead focuses on audience discovery, signal strategy, governance, and the delivery of 1st-party data to media partners. You will operate at the intersection of media strategy, analytics, and technology, ensuring audience systems, data quality, and frameworks directly support EA's growth media goals across franchises and global regions.

Responsibilities

Growth-Focused Audience Strategy & Stewardship

Support audience discovery, segmentation, sizing, and persona-based planning to inform campaign strategy and efficient media channel selection.
Manage the delivery of 1st-party data segments to media partners.
Oversee standardised audience taxonomies and documentation to improve campaign clarity, cross-region comparability, and acts as a source of truth.
You will manage clean room integrations to unlock for teams the following cross-title audience analysis, incremental reach insights, upper-funnel modelling inputs, privacy-safe audience matching with partners.
Collaborate with Legal & Privacy to maintain compliant growth-media data use cases.
Translate clean room outputs into strategic audience insights used in briefs, planning cycles, and media recommendations.

Qualifications

You have 5+ years experience in digital marketing, growth media, brand media, audience planning, ad-operations, or martech.
You understand how to use 1st-party data for audience segmentation, campaign planning, & waterfall strategies.
Familiarity with self-service media buying platforms is important. These platforms include Meta, Google, TikTok, Snap, X, Amazon Ads, or Reddit. Additional experience with 1P data uploads and clean rooms is welcome. This includes partners such as InfoSum, Snowflake, Liveramp, or any other DMP/CDP solutions.
Familiarity with data warehouses & writing SQL in Google BigQuery, Snowflake or other systems.
Working knowledge of Looker Enterprise or similar BI reporting tools.
Familiarity with global data privacy laws and governance.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$91,100 - $126,900 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.