About Decentraland:
Decentraland is a community-driven social virtual world where people connect, explore, and create. From immersive scenes to Wearables, Decentraland is built by its users, fostering a thriving open-world ecosystem of creativity and shared experiences. Unlike most Web3 projects, Decentraland is run by a non-profit and measures its success in the number of new friendships made and creators empowered.
Learn more about us at decentraland.org.
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Are you a skilled writer with a sharp eye for detail and a strategic mindset?
We’re looking for a content expert who not only writes compelling copy but understands how to leverage content to drive real results. In this role, you’ll shape and execute a content strategy that spans blogs, newsletters, and email automations, writing meaningful and engaging content that fuels community growth. If you thrive in a fast-paced environment, love to write fun, genuine copy, and have a proven track record of turning insights into impactful storytelling, we’d love to hear from you.
In your application, please include a cover letter explaining why you’d be a good fit for the role and why you’d like to work at Decentraland. You can read more about our ethos here. Additionally, make sure to provide a portfolio of your published work showcasing a variety of writing styles in both long and short form.
Key Responsibilities:
Content Strategy & Planning:
Develop and implement a content strategy aligned with Decentraland’s brand, community needs, and marketing goals.
Use SEO research and performance insights to shape content topics, structure, and formats.
Conduct keyword research and apply SEO best practices to improve visibility and organic growth.
Collaborate with marketing, product, and design teams to align content with product launches, events, and campaigns.
Stay attuned to community sentiment and trends to ensure content remains relevant and engaging.
Content Creation & Management:
Write and oversee content across blogs, newsletters, product announcements, and automated email sequences.
Ensure all content maintains Decentraland’s voice, inspires engagement, and resonates with the community.
Manage our editorial calendar, ensuring consistent, timely publication.
Repurpose content across multiple channels to maximize reach and longevity.
Track and analyze content performance, using insights to refine strategy and optimize for engagement.
Conduct regular content audits, adjusting based on data, SEO performance, and user feedback.
Leverage AI tools for ideation, editing, and repurposing while understanding their limits.
The Wordsmith We’re Looking For:
3-5+ years of experience in a writing, content strategy, digital marketing, or similar role.
Background in gaming or adjacent industries, with either Web3 knowledge or a willingness to learn.
Exceptional writing skills, with the ability to craft fun, engaging content that converts, as well as thought-leadership pieces and deep dives.
Proven ability to develop and execute content strategies that foster community growth.
Proficiency in content marketing tools and platforms (e g, Google Analytics, Ahrefs, SEMrush, CMS)
Data-driven thinker who gets a thrill out of analyzing performance metrics to uncover opportunities for increased engagement
Proactive self-starter with strong organizational skills who consistently delivers on deadlines
Native fluency in English with excellent verbal and written communication skills
Remote work pro who enjoys working with a globally distributed team
What We Offer:
Fully remote team with flexible working hours.
29 annual days of PTO
Sick leave & Parental leave
Annual team offsite
Brand new equipment for remote work, including a laptop, screen and chair.
Remote work & wellness stipend
Monthly teambuilding stipend
Reimbursement for English/Spanish lessons
Annual performance review bonus
4-Year vested incentive plan in MANA
Portfolio Requirement:
Applicants should provide a portfolio of their published work, showcasing their ability to create diverse effective, SEO-friendly content that aligns with brand voice and resonates with community needs.
