Who We Are
We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.
Crunchyroll COVID-19 Hiring Status
Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.
Location: San Francisco
Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.
About the Team
Crunchyroll Games is a new division of Crunchyroll passionate about bringing the best of anime and anime-look games to Crunchyroll’s global audience. We work with a variety of global and domestic partners to help publish games to over 100+ countries, and bring more fans into the anime games ecosystem. Our team is composed of anime enthusiasts, authorities within gaming, and mash-ups of keenly intelligent and driven individuals. We are highly collaborative, and closely with external content providers and licensors to develop and promote mobile games for the Crunchyroll community.
The Crunchyroll Games team is growing fast! We are a cross-functional team of highly-motivated people spanning several internal departments — from Business to Marketing to Audience Development to Design. The team works closely with external content providers and licensors to develop and promote mobile games for the Crunchyroll community. We deploy a large scale budget against a wide array of paid marketing channels to drive brand awareness, conversion, and new users as well as lifecycle communications crafted to engage, retain, and promote additional value to our existing users.
We desire to evolve the way anime games are marketed and perceived in Western markets!
About the Role
Crunchyroll Games is seeking a User Acquisition Manager who will own paid media, growth, and analysis to support our expanding library of anime and JRPG mobile game titles. This role will utilize owned and paid channels to raise awareness and acquire an engaged user base by building and executing on user acquisition strategies per game title.
As a key strategic member of the team, you are encouraged to nurture data insights to inform and optimize marketing plans that will ultimately contribute to our continually evolving best practices.
A day in the life of our User Acquisition Manager:
Own strategy across paid marketing channels globally including the spend and performance of a million budget
Lead paid media planning and campaign development working within a fixed budget
Execute campaigns across various ad platforms including Google Ads, Facebook, Apple Search Ads, Snapchat, TikTok, etc.
Optimize and analyze campaign results to fine-tune budget allocations
Partner closely with our analytics team to measure effectiveness, drive efficiency, and develop impactful insights across the organization
Collaborate with Marketing and Creative Services on the development of all creative assets (including static/video assets used for paid channels)
Coordinate with Senior Marketing Manager to ensure alignment across Crunchyroll Games marketing strategy and prioritization
4+ years of professional experience in paid mobile app marketing with an understanding of app store optimization
Demonstrated ability to meet revenue goals and drive post-app install metrics
Proficiency in Excel and the analysis it pertains to the position
Skilled in data synthesis and developing narratives to communicate results
Kind, collaborative, and self-motivated with a stellar work ethic
Passion for anime/manga, entertainment, and/or mobile gaming is a plus
Benefits: San Francisco Office
“Use What You Need” time away from work policy
Medical, dental, vision, STD, LTD, and life insurance
Health care and dependent care FSA
401(k) plan with employer match
Employer paid commuter benefit
On-site gym, showers, yoga, and wellness classes
Support program for new parents
Catered lunch 4 days per week
Fun, passionate and skilled co-workers
Pet friendly - pet insurance and dog friendly office
Questions about Crunchyroll's hiring process? Please check out our FAQ
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected] before giving away any information.
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.
The Crunchyroll app is available on over 15 platforms, including all gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Our Company Values
You’ll see these in action if we’re lucky enough to have you:
Courage - When we overcome fear, we enable our best selves.
Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
Service - We serve our community with humility, enabling joy and belonging for others.
Kaizen - We have a growth mindset committed to constant forward progress.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.