Blizzard is seeking a passionate and skilled Senior Product Marketing Manager to join the Overwatch team. As the Senior Product Marketing Manager, you will play a pivotal role in defining and implementing go-to-market strategy for the Overwatch 2 live service, using your deep understanding of the gaming industry and target audiences to drive product awareness, adoption, and loyalty for various seasonal campaigns and seasonal content.
This position requires a strategic leader who can drive go-to-market planning and blend creativity with data-driven decision-making to achieve measurable business outcomes. You will collaborate closely with a variety of partners and teams to ensure the successful launches of Overwatch 2 seasonal campaigns.
This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.
Develop comprehensive go-to-market plans for Overwatch 2 seasonal campaigns – prioritizing features and target audiences, defining unique value propositions for seasonal content, and integrating first-party, partnership, and esports initiatives into the plan.
Lead internal marketing cross-functional teams through seasonal planning – kicking off campaign development and ensuring alignment in product positioning and marketing efforts across the marketing funnel.
Oversee relationships with external partners to develop well-rounded marketing plans, creative assets, social media plans, and content to support key franchise initiatives.
Drive the continuous development of our player profiles – collaborating with consumer insights to identify key insights, trends, and opportunities to create tailored product messaging and feed into seasonal go-to-market plans and campaigns.
Partner with the Development and Product Management teams to fully understand the product slate, represent their vision in our marketing campaigns, and provide feedback as needed to shape future product development.
Build and nurture relationships with key gaming personalities and establish Overwatch 2 as a thought leader through strategic partnerships and participation in industry events.
Bachelor’s degree in marketing, Business, or a related field. MBA is a plus.
Proven experience in product marketing within the gaming industry, with in-depth knowledge of the gaming, streaming and esports ecosystems.
Entrepreneurial spirit is a must, with the ability to thrive in a fast-paced, dynamic environment.
Excellent communication and interpersonal skills.
Strong project management skills with the ability to multitask and meet deadlines.
Creative problem solver with a strategic approach and passion for gaming, Overwatch and the FPS category.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.
At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.