Bandai Namco Entertainment America Inc. is seeking a rising PR star ready to apply their experience and passion for games and anime to our diverse portfolio. Join a company whose mission includes the mantra “Fun for All,” as publisher and developer of some of the world’s most recognized video game brands including PAC-MAN®, GALAGA®, TEKKEN®, and the premier publisher in the Western hemisphere for anime-based games such as NARUTO SHIPPUDEN™, DRAGON BALL Z®, and ONE PIECE®.
We are seeking an Associate Public Relations Manager to join our team and drive PR initiatives for our games, with focus on our anime-licensed and anime-inspired products. This role will help develop and execute actionable PR plans that maximize awareness and drive purchase interest in our products, working closely with cross-discipline marketing teams and outside partners and agencies. The person in this position will also act as a media relations representative for their products, communicating regularly with press, and attending trade shows and events.
RESPONSIBILITIES
Act as the main PR representative on assigned titles, developing comprehensive PR plans that support the lifecycle of a product
Write and edit press materials including product messaging, press releases, media alerts, and pitches
Help plan and coordinate PR tours, press events, and PR presence at major trade shows
Regularly interact and develop relationships with press to foster positive engagement with our products
Work closely with internal marketing and product teams to coordinate interviews, procure assets and approvals, and ensure strategies/messaging are aligned
Work on product PR initiatives with partner agencies/vendors
Monitor and report on PR campaign KPIs
Be an effective ambassador for Bandai Namco Entertainment in and outside of the company
QUALIFICATIONS/REQUIREMENTS
2 + years relevant PR experience
Work ethic that is detail-oriented, highly proactive, and with excellent follow-through
Familiarity with game, tech, and entertainment press
Excellent written and verbal communication skills
High level of comfort with speaking and presenting
Passion for and knowledge of video game and anime culture and landscape
EDUCATIONAL REQUIREMENTS
Bachelor's degree in Communications or related field
Salary Range: $75,563 - 108,183