The Associate Digital Commercial Marketing Manager will work closely with the Sr. Manager, Digital Commercial Marketing and the full digital commerce teams in building global paid media strategies & plans to drive digital awareness & conversion across all Blizzard titles. The ideal candidate will be a clear, confident communicator with a passion for delivering flawless marketing executions and a curiosity to consistently optimize our approach and tactics by using the data at hand.
In this position, the candidate will work alongside the digital commercial marketing teams in driving discussions with PlayStation Store & Xbox Store ad sales teams to secure premium paid console media placements and ensure strong paid support for new digital game releases, in-game live events/updates, and digital catalog promotions. The right candidate will have digital marketing and media experience, and be detail-oriented, with the ability to focus on driving the execution of digital commerce media/marketing strategies and promotional activities. They will assist in driving the development and execution of our global go-to-market plans for our Blizzard titles such as Overwatch 2 and Diablo 4, along with assisting on other Activision/Blizzard titles. The role also requires financial competence to lead and report on the allocated console spending budget by title by quarter.
This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Santa Monica, CA.
Campaign Planning & Execution
Work with the digital commercial marketing team in leading title-specific commercial strategies, plans and budgets that encompass the lifecycle of a title -- pre-sell, launch and momentum
Brief external first party console teams on title specific media campaigns, including strategic approach, budget, and targeting parameters
Digital Store Media (DSM) plans cover paid digital console store media (PlayStation Store & Xbox Store)
Partner with internal cross functional teams to communicate creative requirements and ensure timely asset trafficking and builds, including multiple specs and localization (as the need arises)
Communicate ad sales policy changes to digital commerce team to ensure we can communicate any challenges or issues to store & platform contacts
Work with external console teams to advance each platforms’ reporting capabilities to better understand performance and to ensure the timely and accurate delivery of weekly reporting for each beat
Working with the digital commercial marketing team, this position will be integral to understanding campaign performance, particularly in driving ROAS (return on advertising spend)
Work closely with the digital commercial marketing team to identify trends and strategies for digital console paid placements, including targeting, creative rotation and estimated spend
Maintain up to date console media tracking calendar
Assist in the building of Go-To-Market and investment decks, highlighting key takeaways, performance, and recommendations that shape current plans/strategies
Budget Planning and Forecasting
Track and manage global budgets by beat, presenting any changes needed in a timely manner
Ensure all Insertion Orders are routed through internal processes and completed within designated time
Bachelor’s degree required in Marketing, Sales, Business; MBA or equivalent work experience preferred
3+ years of Digital/Channel/Agency Marketing experience at leading consumer packaged goods or entertainment software company strongly desired
Exceptional presentation skills across varying audience from internal teams to Senior Leaders and Retail Customers
Interest in video games and interactive entertainment industry preferred
The ideal individual should be extremely organized and diligent with validated Project Management abilities
Excellent interpersonal and relationship management skills
Excellent written and verbal communications skills
Strong proficiency in MS Excel and PowerPoint
We’re headquartered in Santa Monica, California, housing multiple teams across many disciplines of Marketing, PR, Sales, Supply Chain and other corporate functions such as HR, IT, Legal, Facilities and Finance. Santa Monica is the nerve center of our company, where the best ideas combine with unrivaled rigor to create the biggest and best entertainment experiences in the world.
Activision Blizzard (NASDAQ: ATVI), headquartered in Santa Monica, California with locations across the globe, is one of the largest and most successful interactive entertainment companies in the world. Sitting at the intersection of media, technology, and entertainment, our employees are some of the best and brightest across engineering, entertainment, media, and technology. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™ and our combined entertainment network delights hundreds of millions of monthly active users across the globe.
A member of the S&P 500 Activision Blizzard is proud to be included as one of FORTUNE's "100 Best Companies To Work For®," "World's Best Employers," as well as "Most Admired Companies." In 2019 we were honored to receive a perfect score on our entry to the Corporate Equality Index as a Best Workplace for LGBTQ professionals and once again made Fast Company's World's Most Innovative Companies in Gaming.
The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] General employment questions cannot be accepted or processed here. Thank you for your interest.
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
In the U.S., the standard base pay range for this role is $55,800.00 - $103,230.00 Annual. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.