Effective esports partnerships with EXCEL's Jordan Bedford

In this episode of Make Your Mark, we look into the lifeblood of the esports industry: partnerships and sponsorships.

The episode: Make Your Mark is weekly interview series that provides value-packed advice on specific professions in gaming and esports.

• This episode of Make Your Mark sees host Adam Fitch sit down with Jordan Bedford, the Partnerships Manager for prominent British esports organization EXCEL.
• With experience in both sports and esports, Bedford is able to provide a well-rounded perspective on this lucrative area which benefits competitive teams greatly.
• Throughout the episode, Bedford delves into what makes an effective collaboration, why there's no such thing as the 'esports audience,' the importance of content creators for attracting sponsors, the risk of crypto partnerships, and much more.

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