For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

What is this role all about?

We’re looking for a savvy Global Media Manager to help lead all aspects of our advertising initiatives. As a key member of the Marketing organization, you will work closely with business partners across the company to execute high-impact ad campaigns driving engagement with our enfranchised players, generating new player growth, and reacquiring players back into our games!

You are a hardworking media specialist who possesses hands-on digital campaign deployment and optimization, marketing analytics, ad testing, and end-to-end funnel data reporting across multiple platforms.

A day in the life of a media team member:

Build global media plans across core advertising channels (search, social, display, and programmatic) based on goals set by each product
Execute on a wide range of media tactics such as performance marketing, brand awareness, direct-to-consumer, and e-commerce across desktop and mobile platforms
Track efficiency of campaigns and implement data-informed optimizations to improve product key performance indicators such as Customer Acquisition Cost, Return on Ad Spend, and Retention
Onboard and test new media channels to expand our advertising footprint to reach new and existing players
Support multiple products and brands campaign initiatives simultaneously
Provide expertise on marketing technologies which include ad attribution, process automation, and advanced analytics
Collaborate with cross-functional teams across the organization including designers, product engineers, data analysts, and product marketers
Identify standard methodologies and techniques across the industry for PC and mobile gaming.
Mentor media buying peers and demonstrate thought leadership in the media buying space
Develop strategies and media plans, as well as quantify the reach, impact and efficiency metrics of each advertising campaign.
Drive constant campaign improvements through the implementation of multivariate testing and optimization

What you'll bring:

5+ years of hands-on media buying experience across major ad platforms (Google, Facebook, Twitter, Amazon AMS, Reddit, and Google DV360)
Managed a multi-million-dollar advertising budget
Experience using marketing analytics platforms on mobile and desktop
Certifications in Google Ads, Facebook Ads, and Amazon (AMS) within the last 12 months preferred
Knowledge and experience measuring CPI, CPA, CPC, LTV, CAC, CPM, oCPM, ROAS, Retention, and ACOS
Experience utilizing multiple advertising mediums such as statics, videos, and playables formats
Strong technical knowledge of Excel and working with Tableau or equivalent
Understanding of privacy laws handling PII and following GDPR and CCPA guidelines.
Experience working with global brands; gaming preferred.
Known for building collaborative relationships with key internal partners as well as external influencers, business partners, and leaders with vision.

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.