Web Analytics Implementation Specialist

The opportunity

The Unity Create Operations Data & Analytics Team is growing! We're looking for an analytics implementation specialist to join our team and supporting our collective efforts in web measurement, marketing, and supervising key business health metrics. You will work very closely with cross-functional business partners, engineers, product marketers and performance marketing team members.

Your skills in Javascript and understanding of front-end web, will prove useful, in addition to experience with Google Tag Manager. In addition, a great understanding of different marketing channels commonly used in reaching our audiences, will be useful in this role! Being that we serve the Create organization within Unity, we work multi-functionally in building relationships across teams. Your positive outlook and relationship-building abilities lead to rewarding collaborative opportunities with partners across Unity. These include Unity's marketing, engineering, web analytics and central data platform teams.

What you'll be doing

• Helping with implementing measurement strategy across Unity's digital properties

• Implementing and maintaining tracking tags (Google Analytics)

• Creating tools used in automating tasks with Apps Script and GTM/GA APIs

• Working multi-functionally across teams and with business partners across Unity.

What we're looking for

• Ability to understand measurement requirements and execute tagging strategy working in tandem with internal dev teams

• Experienced in delivering results on-time with respect to SLA’s and managing expectations via JIRA

• Effective troubleshooting, problem solving skills and escalation management

• Ability to go from issue to root cause analysis and recommended solutions in a dynamic, fast-paced environment

• Understanding of the different marketing channels and attribution techniques

You might also have

• Experience with Google Apps Script and third party APIs

• Skills in building and maintaining Google Data Studio dashboards, SQL language skills, and some experience with BigQuery is a bonus

• Experience with Create and maintain Looker dashboards, knowledge of MarTech platforms and paid media tactics

Additional information

• Relocation support is not available for this position.

Life at Unity

Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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