The opportunity
Unity Technologies is looking for a highly motivated and experienced Sr. Brand Campaign Manager to join our growth marketing team. We are looking for someone with a deep understanding of brand development, campaign execution, and project management. As a Sr. Brand Campaign Manager, you will be responsible for developing and implementing our brand’s messaging and presence across various marketing channels. You will collaborate cross-functionally to drive brand awareness, engagement and growth. You will lead and measure brand marketing campaigns that resonate with our target audience and align with our company's overall marketing objectives.
You are passionate about an integrated customer experience and creating highly-engaging campaigns with proven ability to create marketing strategies that improve awareness, demand, product adoption, engagement and retention.
What you’ll be doing
Develop comprehensive brand campaign strategies aligned with the company’s goals and objectives; collaborate with internal stakeholders to reinforce Unity's brand identity, values and key messaging, and ensure the brand campaigns are seamlessly integrated throughout the buying funnel.
Work closely with our creative team and an external media agency to conceptualize and produce compelling campaign visuals, messaging, and content that effectively communicate the brand's story and resonate with the target audience.
Oversee end-to-end brand campaign execution, ensuring timely delivery of assets and materials and monitor campaign performance to make real-time adjustments to optimize results
Measure the effectiveness of brand campaigns using relevant metrics and data, and provide insights to optimize future brand campaigns for better engagement and results.
Manage campaign budget effectively, optimizing spend for maximum impact and provide budget recommendations based on campaign scope and objectives.
What we’re looking for
Integrated campaign marketing experience in a B2B SaaS environment, driving cross-functional teams to deliver against customer growth goals
Strong analytical and growth marketing skills, including prospect to customer conversion optimization using quantitative and qualitative user data
Able to structure, implement, and evaluate growth experiments with a creative and innovative approach
Outstanding project management and communication skills in a fast-paced environment
You might also have
Experience with Salesforce, Marketo, Eloqua or similar marketing technologies
Great attitude and a self-starter mentality towards working in a collaborative environment with a large number of teams especially with marketing and sales organizations
Life at Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
In the fourth quarter of 2022, more than 70% of the top 1000 mobile games were made with Unity as derived from a blended number of the top 1000 games in the Google Play Store and Apple App Store. In 2022, Made with Unity Applications had more than 4 billion downloads per month. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
International relocation support is not available for this position.
Relocation support is not available for this position.
Work visa/immigration sponsorship is not available for this position.
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