The opportunity
As a brand strategist, you will develop positioning recommendations, guide market research analysis, and define brand elements and tone. You will find strategies to enhance the branding of Unity’s portfolio of products and services, as well as clarify marketing plans through analysis of current market data and trends!
Armed with this understanding, you will help drive marketing projects forward. You should have well-rounded marketing knowledge, a desire to learn, a strong instinct for consumers’ needs, and a passion for solving problems of all shapes and sizes. You excel at collaborating with cross-functional colleagues and possess the interpersonal reflexes and excellent communication skills that are vital to working within the highly collaborative, productive, and super-fun Core Brand team!
What you’ll be doing
- Define brand stories and strategies that set Unity apart from competitors, creating a strong position for market growth and recognition across channels.
- Conduct research on current marketing strategies for products and services, customer profiles, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning.
- Develop and communicate an understanding of users’ technical, professional, and emotional needs and desires to help infuse Unity marketing and communications with greater resonance among various target consumer groups..
- Work closely with product marketing managers across the company to help them bring a greater sense of brand awareness and cohesiveness to their marketing strategies and campaigns.
- Collaborate with creative teams to optimally translate a brand’s strategy or story into marketing collateral and advertising campaigns.
What we’re looking for
- Critical thinking and planning
- Storytelling
- Written and verbal communication
- Forecasting
You might also have
- Ability to build consensus and aim for alignment
- Keen sense of organization and self-reliance
Life at Unity
Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their creativities come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
