As a Brand Director at Ubi MTL, you bring a market-perspective to production, so that we deliver experiences grounded in consumer insights while maintaining the integrity of a creative vision.
You’re the ambassador for a specific video game franchise, a representative of its community within its development team. You know our audience – and what they want. Your expertise influences the content that goes into a game as well as the way we communicate about it externally, inspiring players – both current and potential – to dive into our worlds.
What you’ll do
Work closely with other core team members to discuss game concepts & long-term goals.
Define the brand identity, its values and themes, positioning, target market, etc.
Develop the communication timeline, milestones, KPIs, and budgets.
Collaborate on marketing strategies and tactics (campaigns, events, sales, etc.) to build brand awareness and loyalty.
Partner with the consumer research and community management teams to gather player insights + understand and address feedback and performance.
Team up with producers and other directors to review in-game content, ensuring that suggestions are aligned with what our community wants.
Provide data-backed recommendations throughout production, bridging the market and the development team.
Research and monitor market trends to identify exposure opportunities.
Occasionally travel locally and abroad to meet with marketing and sales teams, visit co-dev studios, attend events, promote the brand, etc.
Build and grow your brand team.
Qualifications
What you bring
An undergraduate degree in Marketing, Business, or equivalent
Around 10 years of brand or product marketing experience or related experience
Experience in Live product and operations management
Ability to translate analytical findings into actionable recommendations
Understanding of pop culture and the video game production process
A highly creative, collaborative, and empathetic spirit
A transparent approach to community management (you believe we have to do what we say and say what we do)
Excellent communication, interpersonal, and presentation skills
An entrepreneurial mindset (you can overcome obstacles and learn from mistakes)
A passion for the video game industry + motivation to adapt to its (constantly evolving) rhythm
What to send our way
Your CV, highlighting your education, experience, and skills
A real live person will review your application. In this case, it’s our talent acquisition specialist Yael.
Additional Information
About us
Ubisoft’s 20,000 team members, working across more than 30 countries around the world, are bound by a common mission: enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.
Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.
When you join Ubi MTL, you discover a workplace that sparks inspiration and connection. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being.
If you are excited about solving game-changing challenges, harnessing cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join us on our journey and help us create the unknown.
At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.
