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Program Activation Mgr Lead

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πŸ‡ΊπŸ‡Έ New York City, NY

About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

We're looking for a Program Activation Lead to join our award-winning Brand Partnership Studio. You will manage a team of Program Activation Managers and will work closely with our Creative Strategist, Creative Production, Client Services and Sales teams. Your team will also work directly with external brands, agencies and production vendors to manage creative campaigns that help drive Twitch’s sales goals. Working from our New York office, your team will oversee multiple creative projects and internal/external partner relationships simultaneously. The team’s role is primarily post-sale -- focusing on the delivery of best-in-class campaign executions smoothly, within budget and on time.

You Will:

  • You will lead the project management function for the Twitch Brand Partnership team in the US reporting to the Head of Program Activations US
  • Your team will manage execution, management and quality control of all custom solutions projects from sale to project completion, ensuring client satisfaction, meeting all timeline milestones and delivering within the approved budgets
  • You will manage both domestic and global projects working closely with your counterparts in our other global offices
  • You will manage a team that in collaboration with Creative Strategy and Creative Production teams, advise clients about production recommendations, risks, challenges and solutions
  • You will ensure your team hits each milestone deadline on budget, ensure expectations are set and all deliverables are met to make certain the client’s vision is realized
  • Your team will oversee programs including 'influencer' promoted broadcasts, tournaments, contests and sweepstakes, on-site tours/events, custom interactive digital products and custom commercials
  • You will help us create efficient workflows, dynamic working schedules and accurate project resourcing
  • You will develop quality relationships with partners and industry-leading suppliers and introduce creative and technological trends to push our output to the next level

You Have:

  • 7+ years experience in hands-on project management, preferably in a creative agency, advertising agency or production company, with at least 4 years experience managing a team
  • Experience with digital technologies
  • Must be able to communicate ideas clearly, professionally, and persuasively
  • Resolve conflicts by finding win-win scenarios for everyone
  • Ability to quickly understand new technology concepts
  • Strong knowledge of project management software, Asana
  • Thrives on project timelines
  • Proven ability to prioritize and manage multiple tasks, projects and ever-changing priorities to meet goals and deadlines
  • Strong work ethic and ability to thrive and enjoy a fast-paced dynamic work environment
  • Must be flexible and comfortable working non-traditional hours, and have a willingness to travel
  • You will understand the Twitch platform, games industry, live broadcast technologies and digital media

Bonus Points

  • Familiarity with the Twitch community/Gaming
  • Prior talent management experience
  • Previous experience in video production and/or live events


  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
  • Breakfast & Lunch Served Daily

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.