Company Background:
Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming audio and accessory providers. The Turtle Beach brand (www.turtlebeach.com) is known for pioneering first-to-market features and patented innovations in high-quality, comfort-driven headsets for all levels of gamers, making it a fan-favorite brand and the market leader in console gaming audio for the last decade. Turtle Beach’s ROCCAT brand (www.roccat.org) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products. Under the ROCCAT brand, Turtle Beach creates award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s NEAT Microphones brand (www.neatmic.com) is all about creating the next generation of microphones, with products that embrace cutting-edge audio technology and innovative design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

Turtle Beach believes diversity in the workplace creates an environment where different perspectives lead to improved creativity, productivity, team member engagement, and overall employee happiness. We’re simply looking for the best persons for the job, and if that’s you…let’s talk!

Summary:

The Sr. Director of Brand Marketing for ROCCAT (Turtle Beach’s PC gaming accessory brand) will be responsible for delivering global campaigns and go-to-market strategies for the ROCCAT brand’s portfolio of PC gaming products (including gaming headsets, keyboards, mice, and more.) This role will partner with the product management team, internal and external creative teams, regional and functional marketing heads, and sales to develop strategies and execute initiatives that deliver sales results.

The role will be responsible for bringing the brand DNA to life through all new and existing customer touchpoints including delivering new products to market (including copy, packaging, site/retail assets, advertising assets, etc,), owning the brand’s social media strategy, building content, platform, and posting schedule that maximizes follower growth reflects the brand DNA and delivers engaging content. The senior brand director will be the leader in all aspects of how our ROCCAT products are marketed globally – developing media plans, building out target profiles for influencers partners, building influencer activation strategy and content, new customer acquisition tactics, customer loyalty and repeat purchase and retail execution in conjunction with the broader team.

The role will work closely with ROCCAT product teams to develop a deep understanding of key product features/benefits, price points, positioning, as well as understanding the competitive landscape in the category. The role will then leverage external and internal creative teams to bring these products to life, delivering creative assets for retailers and consumers, web and social copy, consumer-facing advertising assets, as well as leading the development of PC go-to-market marketing plans.

If you are a passionate gamer, and a dynamic, self-motivated professional who likes using your creativity, analytics, and business acumen to help create a strong marketing message that increases sales, we’d love to have you as part of our team.

Duties and Responsibilities

Develop creative and innovative marketing strategies that create awareness and drive demand for the ROCCAT brand and our products.
Work closely with the PC product management team (based in Hamburg, Germany) on the lifecycle of each product (from early concepts to product greenlight meetings, through development and completion of products).
Own social media strategy and tactics – translate marketing strategy and brand DNA into unique content to grow followers and create brand advocates globally.
Work directly with our paid media team to build out media plans that support our PC brand and product portfolio.
Work closely with the digital, social, partnerships, PR, and retail teams to ensure all campaigns, product information, product photography, videos, and brand messaging are executed properly
Identify micro-influencers, brand ambassadors, teams, and/or events pursued.
Analyze existing marketing programs to determine their effect on sales.
Work closely with the sales team to ensure all brand and product messaging and creative is delivered on-brand and catered to consumers.
Serve as a spokesperson who can represent the brand at key retail meetings/conferences, and industry trade shows and events.
Work closely with Trade Marketing on planning and execution of retail-level ad programs, displays, and POS opportunities.
Write detailed marketing plans for new product launches.
Work to maintain strong market intelligence, keeping up to date on consumer and social trends, researching the strategies of our competitors, and recommending changes to our own strategies.
Communicate the value proposition of specific products and select appropriate sales tools to support campaigns.
Ability to lead product training for the sales team, retail associates, and consumers.

Education/Experience/Skills

Bachelor’s degree in business or marketing
Proven experience in building a brand through earned media (social media, PR, customer advocacy, and loyalty) and paid media (macro and micro-influencer marketing, paid social, mass media)
Proven experience leading external creative agencies on the development of all aspects of campaign creative (initial briefings, storyboards, video and static creative, etc…)
Superior communication and writing skills with the ability to work across multiple areas and locations of a global company.
Solid understanding of the PC gaming landscape, (if you’re a PC gamer, that’s a huge plus) including knowledge of all relevant brands in the space.
Fondness for German cuisine (ability and willingness to travel quarterly or as needed to our PC HQ, located in Hamburg, Germany).