Score Media and Gaming Inc. empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly-personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. The Company’s mobile sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience. Natively built for iOS and Android devices, theScore Bet is deeply integrated with theScore’s media app and is currently available to place wagers in New Jersey. Publicly traded on the TSX Venture Exchange (SCR), theScore is also an industry leader in competitive video gaming coverage, with theScore esports, the largest esports media property in North America.
Reporting to the VP of Marketing & Content, this position will be responsible for consistently securing positive top-tier earned media coverage to support the continued growth and business development of theScore, theScore Bet, and theScore esports. They will lead the development and execution of a robust US-focused media relations strategy, have a proven track record of driving coverage, and possess a strong list of existing media contacts of strategic value. The Director, Communications & Media Relations will possess a strong understanding of what makes a powerful narrative, be highly motivated in developing and nurturing key contacts within the media industry and have an insatiable hunger to tell theScore’s story.
Typical Work Day at theScore:
- Develop and tactically execute a robust media relations plan that reinforces theScore’s position as a leader in digital sports media and gaming.
- Proactively identify opportunities to leverage theScore’s initiatives, business results, and thought leadership to regularly secure positive top-tier US-focused earned media coverage, amplifying our brand, product offering, and leadership team.
- Lead US-focused media relations plans tied to major company announcements, partnerships, content initiatives, and general business development activities.
- Proactively identify story opportunities to pitch strategically to media outlets that tie-back to our core narrative and build on theScore’s position as a leader in digital sports media and gaming.
- Identify, forge, and develop 1-1 relationships with media of key strategic importance, creating a two-way dialogue to facilitate outbound and inbound earned media opportunities.
- Serve as the primary company contact for inbound media inquiries from US-based outlets.
- Support media logistics around high-profile speaking opportunities and events attended by theScore’s leadership team.
- Other duties as required.
Requirements:
- 8+ years of experience in the communications industry, with a passion and specialty for media relations.
- An existing contacts book of tier-one reporters and media outlets of strategic value.
- A proven track record of being able to consistently secure positive media coverage for a client or organization within a highly-competitive and noisy industry.
- A results-focused approach and an unrelenting drive to secure and measure media coverage that positively moves the needle.
- A self-starter with the ability to think strategically, as well as execute at a tactical level.
- Strong interest and knowledge of the sports media/sports betting/esports space extremely beneficial.
- Experience with media monitoring software (e.g. Meltwater) beneficial.
- Degree in communications or marketing, or equivalent experience, preferred.
What We Offer:
- Competitive salary with Employee Share Purchase Plan
- Comprehensive Benefits package
- Dynamic and fast-paced work environment
- Located midtown NYC; easily accessible by public transit
We are an equal opportunity employer. Accommodation will be made upon request.
