Founded by the industry’s most experienced communications professionals, The Story Mob is an international consultancy offering strategic communications counsel to brands, teams, on-air talent, startups and investors in the esports space. Based on years of experience with the world’s largest competitive gaming communities, we help you cut the fluff and create impactful, authentic outreach to esports fans. Looking for your next gig in esports communications, and you are LA-based? You’ve come to the right place.
Launch your career. If you are looking to dive deep, work hard and accelerate your career, we are here to give you those opportunities and support your professional development.
Make a difference. Esports is the most exciting and fastest growing sport in the world, and communications are shaping the future of it. Being a Mobster means crafting and deploying pioneering strategies that pave the way for growth.
About the role:
Client Support
- Working with the co-founders on a cross-section of clients
- Being the first line of contact for regular client needs and keeping accounts organized and on track
- Weekly/monthly activity reports, with milestones and current activities communicated through the evergreen PR tracker
- Helping to brainstorm new and fresh stories, opportunities and collaborations for the brands we work on
- Monitoring and tracking of media coverage and social media sentiment, and creating coverage reports for monthly and project recaps
- Creating customized press and events lists
- Coordinating calls and media visits
Media Relations
- Actively research and get to know esports and mainstream writers already covering, or with the potential to cover, esports stories
- Identify journalists and publications for exclusive stories across esports, sports, business, and financial media
- Work with us on creative, accurate and authentic stories across a variety of of media
- Build your own strong network of media contacts, and maintain those relationships
- Craft unique and perfectly tailored individual pitches to relevant journalists, and follow through.
Internal Business Development
- Actively research and get to know esports and mainstream writers already covering, or with the potential to cover, esports stories
- Create decks and proposals for new business prospects, and help research new targets and potential partners
- Help oversee the new client onboarding process
About you
You communicate. We want someone who asks the right questions, isn’t afraid to speak up, sends updates before they are required and can point out potential issues before they arise.
You want to grow. If you are looking to dive deep, work hard and accelerate your career, we are here to give you those opportunities and support your professional development.
You have a passion for, or are willing to, become interested in esports. Whether you’re an esports fan with mad organizational skills or an existing PR pro looking to learn more about the world of esports, we’d be excited to talk to you. In turn, you must be excited to get your hands dirty, go to the events, and immerse yourself in what we believe is the future of entertainment.
You are independent. We work from three different countries and across even more timezones. You want to be a digital nomad or spend winters in South East Asia? We love that. As long as you meet your deadlines and do excellent work, we want you to be fulfilled in work and in life.
