This job listing expired on Nov 27, 2020
Job Summary
Working within the EU Marketing team, the Marketing Manager is responsible for delivering and executing go-to-market plans on all allocated games across the SEW portfolio.
Requirements
Key Responsibilities
- Build and execute effective Go to Market campaigns in coordination with the Territory Marketing Director.
- Build innovative marketing campaigns that engage with players, build excitement and anticipation ahead of game release and ongoing post release campaigns.
- Work with the following teams (PR, influencer, social media, owned channels, trade marketing, sales) & external distribution partners to ensure all plans are co-ordinated, complimentary and deliver against agreed KPIs.
- Champion allocated titles both internally and externally.
- Under the Leadership of the [i]Marketing Director, manage the territory marketing budget for all allocated titles, ensuring costs are fully and accurately tracked & reported.
- Support and attend trade and consumer events. Take the lead where required.
- Work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings.
- Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency
- Manage approvals of marketing activities
- Support Marketing Director with ad hoc requests as and where required.
Key Deliverables
- In conjunction with the Marketing Director deliver Go to Market plans that
- Deliver on product unit and revenue goals across the full lifecycle of the product
- Be data driven with defined KPIs across disciplines
- Maximise return on investment through judicious use of the marketing mix
- Stay within agreed budgets
- Be S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings
- Perform a post-mortem analysis following launch
- Management of territory agency roster, as required.
- Work with External Creative agencies and internal Creative Services Studio to deliver needed campaign assets to desired standard & quality on allocated titles.
- Partnership agencies management & execution of local partnership activities, if necessary, for the campaign.
Key Stakeholders
Marketing Director, EU Marketing Director, Executive Director SEE Marketing, GM EU Commercial & Publishing, Sales team, PR Team, Influencer Relations team, Distributor Partner, Project Teams, Finance Department, Creative Services Studio
Essential
Knowledge & Experience
- Significant experience of marketing/management.
- Prior experience and knowledge of tactical marketing on a European or International level.
- Must show understanding of the different requirements for European or International markets and have prior experience of delivering to different local territory needs.
- Experienced in delivering innovative above-the-line promotional activities, with an active and evolving knowledge of promotional opportunities, technologies and trends.
- Good and confident communicator/presenter, with proven ability of working effectively across a diverse number of international stakeholders.
- Must have previous experience within the computer games industry and/or other entertainment-based industry.
- Strong project management capability.
- Experience of working to KPI’s.
Desirable
- Degree level of education or equivalent, and/or CIM qualification.
- Excellent knowledge of the Western games market.
Essential
Competencies, Skills & Attributes
- Holistic outlook – able to think and operate both creatively and commercially.
- Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team.
- Motivating and energising – able to influence the marketing plan to demanding timelines.
- Tenacious and creative - able to work under pressure and find solutions to multiple and varying needs.
- Organised and diligent – with good time management and proactive communication.
- Attention to detail - particularly with the creation and management of briefs, plans, reports, budgets, and schedules.
- Responsible and self-motivated – able to take ownership of projects in order to drive them forward, demonstrating by example.
Desirable
- Understanding of game development, experience within a development studio.
Other
Essential
- Shows passion and excitement about entertainment, keeping up to date with developments and trends.
- Willing to travel and stay away from home. Valid passport to enable international travel, where necessary.
Desirable
- Keen interest in and knowledge of video games. Interested in and knowledgeable about technology.