Working within the EU Marketing team, the Marketing Manager is responsible for delivering and executing high-level marketing programs to drive user acquisition, win-back and retention, and to keep a player-focused mindset on all activities created.
Propose and execute effective Go to Market plans in coordination with the other staff in the Territory team.
Build innovative marketing campaigns that engage & acquire players and grow the player base.
Commit to an always-on marketing mentality, testing and taking learnings to constantly optimise campaigns for best performance.
Be the key contact for marketing agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings, as well as creative needs.
Work closely with the Business Intelligence and Analytics teams to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
Collaborate with the wider Strategic team to create strong product positioning, target audiences and messaging relevant to the Western Strategy and in support of the local Go to Market Plan.
Determine plans with the following teams: PR, influencer, social media, owned channels, trade marketing, sales & external partners to ensure all projects are co-ordinated, complimentary and deliver against agreed KPIs.
Develop the influencer strategy in collaboration with the Marketing Director; conceive of, and execute, Influencer Marketing campaigns across the territory, collaborating with other internal stakeholders and collaborating with specialist agencies for implementation.
Conceive and execute community and influencer event plans in collaboration with local teams and the development studios across the business. Digital, or physical, as the circumstances dictate.
Manage approvals of marketing activities with relevant stakeholders.
Champion allocated title both internally and externally.
Under the leadership of the Marketing Director, manage the territory marketing budget for all allocated projects, ensuring costs are fully and accurately tracked & reported.
Be up to date on the latest trends and innovations in analysis, brand partnerships, event management, influencer marketing and media-buying
Deliver Go to Market plans, supported by the Marketing Director, that:
Deliver on product unit and revenue goals across the full lifecycle of the product
Are data driven with defined KPIs across disciplines
Maximise return on investment through judicious use of the marketing mix
Stay within agreed budgets
Be S.M.A.R.T., with specific focus on developing effective marketing objectives and metrics to gauge success and build future learnings
Perform post-mortem analyses following key marketing campaign milestones
Management of territory agency roster, as required.
Lead External Creative agencies and internal Creative Services Studio to deliver needed territory specific campaign assets to desired standard & quality on allocated titles.
Partnership agencies management & execution of local partnership activities, if necessary, for the campaign
Marketing Director, Western Strategic Lead, Executive Director SEE Marketing, GM EU Commercial & Publishing, Sales team, PR Team, Influencer Relations team, Distributor Partners, Project Teams, Finance Department, Creative Services Studio, Analytics team, Community teams, Development Team, Japanese Promotional Team.
Knowledge & Experience:
A good experience of planning and executing marketing campaigns, especially in digital marketing, with a results-driven mindset
A gamer with a strong understanding of players’ expectations to create the best and most relevant plans, as well as experience and knowledge of game as a service product
Very good project management capabilities and planning, with good knowledge in online tools to save time and work efficiently
Excellent at writing high-quality presentations with strong attention to details
Proven experience in planning and managing community engagement programs
Significant experience of marketing management.
Prior experience and knowledge of the different requirements for European or International markets and have prior experience of delivering to different local territory needs.
Experienced in delivering innovative, above-the-line promotional activities, with an active and evolving knowledge of promotional opportunities, technology, and trends.
Good and confident communicator/presenter, with proven ability of working effectively across a diverse number of international stakeholders.
Must have previous experience within the computer games industry and on a live service.
Experience of setting and working to KPI’s.
Degree level of education or equivalent, and/or CIM qualification.
Excellent knowledge of the Western games market.
Prior experience marketing games in the ANZ, Nordic and UK regions, ideally MMORPGs
Competencies, Skills & Attributes:
Holistic outlook – able to think and operate both creatively and commercially.
Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team.
Motivating and energising – able to influence the marketing plan to demanding timelines.
Tenacious and creative - able to work under pressure and find solutions to multiple and varying needs.
Organised and diligent – with good time management and proactive communication.
Attention to detail - particularly with the creation and management of briefs, plans, reports, budgets, and schedules.
Responsible and self-motivated – able to take ownership of projects to drive them forward, demonstrating by example.
Understanding of game development, experience within a development studio.
Shows passion and excitement about entertainment, keeping up to date with developments and trends.
Willing to travel and stay away from home.
Valid passport to enable international travel, where necessary.
Keen interest in and knowledge of video games.
Interested in and knowledgeable about technology.
Additional languages a plus, but not compulsory.
Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.
Our pledge to D&I
At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.
Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.
We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.
Covid-19 remote working
Square Enix are committed to keeping our employees safe. We are listening closely to government guidelines, and this role will be based remotely until the company sees fit to return to the office. This role will be based in our Blackfriars Studio in London, upon return.