Job Summary:

Working within the Export Marketing team, the Marvel (Southern Region) Marketing Manager has specific focus on the Italian, Spanish and Middle East markets for all Marvel related products. You will oversee distributor partners in the creation of go to market plans as well as have direct management of programmes to drive user acquisition, win-back and retention, and to keep a player-focused mindset on all activities created.

Requirements

Key Responsibilities:

Build and execute effective Go to Market campaigns in coordination with the Marketing Director - Export with specific focus on Italy, Spain and Middle East, as well as other smaller international markets:
- Build innovative marketing campaigns that engage with players, build excitement and anticipation ahead of game release and ongoing post release campaigns.
- Work closely with distributor partners to maximise and oversee distributor marketing plans
- Directly manage live service campaigns that engage & acquire players, grow the player base
Work with both internal teams (PR, influencer, social media, owned channels, trade marketing, sales) & external distribution partners to ensure all plans are co-ordinated, complimentary and deliver against agreed KPIs.
Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
Champion titles both internally and externally.
Manage the territory marketing budget, ensuring costs are fully and accurately tracked & reported to the Marketing Director – Export.
Develop the influencer strategy in collaboration with the Influencer Relations Team and the local PR team, and be up to date in the latest influencer and industry trends.
Support and attend trade and consumer events. Take the lead where required.
Work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis and learnings.
Manage approvals of marketing activities with stakeholders.
Support Marketing Director – Exports. with ad hoc requests as and where required.

Key Deliverables:

In conjunction with the Marketing Director – Export deliver Go to Market plans as well as ongoing live services plans that:
Deliver on product unit and revenue goals across the full lifecycle of the product
Are data driven with defined KPIs across disciplines
Maximise return on investment through judicious use of the marketing mix
Stay within agreed budgets
Are S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings
Perform a post-mortem analysis following launch
Management of territory agency roster, as required.
Work with External Creative agencies and internal Creative Services Studio to deliver needed campaign assets to desired standard & quality.
Partnership agencies management & execution of local partnership activities, if necessary, for the campaign.

Key Stakeholders:

Marketing Director – Export, EU Marketing Director, Executive Director SEE Marketing, GM EU Commercial & Publishing, Sales team, PR Team, Influencer Relations team, Distributor Partners, Project Teams, Finance Department, Creative Services Studio, Analytics team, Community teams.

Knowledge & Experience:

Essential:

Good experience of planning and executing marketing campaigns, especially in digital marketing with a results-driven mindset.
A gamer with a strong understanding of players’ expectations to create the best and most relevant plans, as well as experience and knowledge of game as a service product.
Very good project management capabilities and planning, with good knowledge in online tools to save time and work efficiently.
Excellent at writing presentations with strong attention to detail.
Significant experience of marketing/management.
Prior experience and knowledge of tactical marketing on a European level with a focus on Italy and/or Spain.
Must show understanding of the different requirements for European or International markets and have prior experience of delivering to different local territory needs.
Experienced in delivering innovative above-the-line promotional activities, with an active and evolving knowledge of promotional opportunities, technologies and trends.
Good and confident communicator/presenter, with proven ability of working effectively across a diverse number of international stakeholders.
Must have previous experience within the computer games industry and/or other entertainment-based industry.
Experience of working to KPI’s.

Desirable:

Experience of planning and executing marketing campaigns in Italy and/or Spain.
Degree level of education or equivalent, and/or CIM qualification.
Excellent knowledge of the Western games market.
Understanding of game development
Experience within a development studio.
Keen interest in and knowledge of video games.
Interested in and knowledgeable about technology.
Spanish and/or Italian a plus, but not compulsory.

Competencies, Skills & Attributes:

Essential:

Holistic outlook – able to think and operate both creatively and commercially.
Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team.
Motivating and energising – able to influence the marketing plan to demanding timelines.
Tenacious and creative - able to work under pressure and find solutions to multiple and varying needs.
Organised and diligent – with good time management and proactive communication.
Attention to detail - particularly with the creation and management of briefs, plans, reports, budgets and schedules.
Responsible and self-motivated – able to take ownership of projects in order to drive them forward, demonstrating by example.

Other:

Shows passion and excitement about entertainment, keeping up to date with developments and trends.
Willing to travel and stay away from home. Valid passport to enable international travel, where necessary.