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Working within the German Marketing team, the Digital Marketing Manager MMO is responsible for executing high-level marketing programs to drive user acquisition, winback, retention, and to keep a player-focused mindset on all online paid media campaigns created. The Digital Marketing Manager MMO will develop, implement, track and optimize the digital marketing campaigns for Final Fantasy XIV across DACH, Eastern Europe and Middle East regions.

Requirements

Key Deliverables:

  • Execute all digital marketing campaigns for new acquisition, winback and retention purposes together with our agencies

  • Frequently measure and report performance of all digital marketing campaigns and assess against goals (ROI, RoAS and other relevant KPIs) to keep optimizations frequently

  • Commit to an always-on marketing mentality, testing and taking learnings to constantly optimize spend and performance based on these insights

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Work closely with the Business Intelligence and Analytics teams to evaluate touch points in the customer journey, while improving tracking to measure to better reflect on ROI, RoAS and KPIs with efficiency

  • Under the leadership of the Senior Marketing Manager, execute the digital marketing strategy and ensure costs are fully and accurately tracked & reported

  • Brainstorm new and creative growth strategies with the Marketing Team

Key Stakeholders:

Marketing Director, Senior Marketing Manager, Western Strategic Lead, Executive Director SEE Marketing, GM EU Commercial & Publishing, Sales team, PR Team, Influencer Relations team, Distributor Partners, Project Teams, Finance Department, Creative Services Studio, Analytics team, Community teams, Development Team, Japanese Promotional Team

Knowledge & Experience:

Essential:

  • A good experience of planning and executing marketing campaigns, especially in digital marketing, with a results-driven mindset

  • Demonstrable experience leading and managing SEA, marketing database, social media, video and/or display advertising campaigns (ideally with hands-on experience)

  • Experience with A/B testing and result-based interpretation of performance

  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Experience in setting up and optimizing GDN campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • A gamer with a strong understanding of players’ expectations to create the best and most relevant plans, as well as experience and knowledge of game as a service product

Desirable:

  • Experience working in an agency

  • Prior experience marketing games or services in EMEA market

  • Keen interest in and knowledge of video games

  • Interested in and knowledgeable about technology

Competencies, Skills & Attributes:

Essential:

  • Excellent time management and ability to coordinate multiple projects efficiently

  • Attention to detail - particularly with the creation and management of briefs, plans, reports, budgets, and schedules

  • Good presentation skills, excellent communication skills – both written and verbal in German and English

  • Results and optimizations oriented

  • Strong team player in a multi-cultural environment with good interpersonal and communication skills

  • Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team

  • Responsible and self-motivated - able to take ownership of projects to drive them forward

Desirable:

  • Interest in leading projects and initiatives

  • Understanding of Japanese video games and the global video games market

  • Additional languages (European and/or Japanese) a plus, but not required

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.

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