The Gaming Specialist supports the development and execution of regional Gaming-focused marketing initiatives. Through events, athletes, and influencers, the Gaming Specialist builds local and regional brand relevance while paying into Red Bull’s global and national strategic direction.
RESPONSIBILITIES
PROGRAM EXECUTION/LOCAL COMMUNITY DEVELOPMENT
- Work with SaMo gaming team and region marketing teams to build and execute activation programs around the gamer – considering key titles, gaming events and local competitions
- Identify, attend and support events of our partners and work with regional marketing teams to activate these events
- Scout future trends, players, and spaces on where Red Bull can make a consumer impact in this rapidly changing landscape
TALENT IDENTIFICATION
- Identify, build and maintain relationships with up and coming esports athletes
- Partner with national and local Red Bull esports athletes to develop concepts for new gaming events and executions
YOUR EXPERIENCE INCLUDES:
- 3+ years of gaming/eSports management and marketing experience
- Comprehensive understanding of eSports landscape including relevant game titles and publishers/developers, athletes and teams, league and tournament structures, etc.
- Understanding of existing and emerging trends within the video game and eSports industries
- Creative thinker with proven ability to design, communicate and bring compelling eSports products and initiatives to market
- Strong program/project management skills with ability to drive planning, schedules, estimates, budgeting, resource plans and status reports
- Strong computer literacy including Word, Excel, Power Point, etc.
TRAVEL: Up to 25%.
APPLICATION INSTRUCTIONS
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.
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