This job listing expired on Jul 16, 2022
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Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Senior Product Marketing Manager is responsible for global product marketing and management of Razer laptops and systems products with focus on developing and executing marketing plans and business initiatives to achieve annual KPIs and fiscal targets.

  • Develop and drive global marketing plans for assigned product gaming or productivity laptop platform.
  • Responsible for all product marketing and management functions of assigned laptop product line.
  • Develop comprehensive product launch plan for all new launches, presents to internal stakeholders and drives execution of plan at detailed level.
  • Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.
  • Prepare and coordinate the creation of on-time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more.
  • Develop monthly and quarterly global marketing plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
  • Ensure the development and execution of gaming laptop marketing activities within various regions around the world, working closely with regional cross-functional teams.
  • Function as global marketing point of contact for internal stakeholders including sales, regional marketing teams, PR, community, technical support, business development, operations, finance.
  • Represent Systems product team at various public facing and customer events either in person or on camera.
  • Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc.
  • Global product expert on all technical related questions related to assigned laptop platform.
  • Attend and potentially drive daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.
  • Responsible for understanding market and competitive offerings of assigned products.
  • Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to help shape platform roadmap.
  • Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions.
  • Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
  • Attend and participate in daily and weekly calls with global regions, partners and other contacts to drive assigned Razer Laptop business initiatives.
  • Travel required up to 15% of the time, domestic and/or international.

Pre-Requisites:

  • BA/BS degree in Business, Marketing, or related field, or equivalent experience. MBA a plus.
  • 5-7 years of product management and marketing experience in consumer electronics industry; personal computer hardware highly preferred with experience in gaming a big plus.
  • Experience developing and overseeing execution of marketing plans.
  • Experience with PC or consumer electronics sales channels, retail, direct, online and distribution.
  • Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
  • Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
  • Ability to work independently and to prioritize and handle multiple tasks and projects concurrently.
  • Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
  • Preferred experience in working in a global company with multiple stake holders across different countries and time zones.