This job listing expired on Dec 6, 2021
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Summary:

As the Senior Public Relations Specialist, PC Peripherals, you are responsible for developing and implementing the communication strategy for Razer in the North and South America region. Reporting to the regional PR Lead, and supporting the global PR team, you will lead the communication and PR activity for the Peripherals business units including mice, keyboards, headsets and other related computer product categories.

Responsibilities:

  • Develop and implement targeted communication strategies for the North, Central and South American markets to support product initiatives.
  • Direct PR agencies and other external PR resources.
  • Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers and inspire loyalty.
  • Represent company as a spokesperson with media.
  • Closely collaborate with regional marketing and social teams.
  • Identify and manage collaboration with influencers, streamers and esports organizations.
  • Establish strategic media relations plans for new product launches and hero products
  • Manage to KPI's and maintain and leverage reporting tools to demonstrate results/success including Share of Voice in the category.
  • Implement the organization's public relations strategies, policies and procedures.
  • Maintain current database of public relations contacts and record of communications.
  • Coordinate public relations activities with promotional, events and sales activities.
  • Manage the distribution of product samples and other marketing resources.
  • Travel required up to 15% of the time, domestic and/or international.

Qualifications:

  • BA/BS degree in Business, Marketing, or related field, or equivalent experience. Journalism or communications background is a plus.
  • 3+ years of experience in a similar role.
  • Strong familiarity within consumer electronics, preferably in the laptops marketing space.
  • Excellent verbal and written technical communication skills.
  • Experience collaborating with global teams and working with external agencies.
  • Proactive, with strong time management and prioritization skills, and ability to manage multiple tasks and projects concurrently.
  • Gamer and/or have passion for gaming industry desired.

About Razer

Razer™ is the world's leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world's largest gamer-focused ecosystem of hardware, software and services.

Razer's award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

Razer's software platform, with over 125 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world's largest game payment services, and Razer Fintech provides fintech services in emerging markets.

Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 17 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).