This job listing expired on Jul 19, 2020
Summary:
We are seeking a driven, energetic, and team-oriented individual to join the Sales and Marketing team as a Retail Marketing Specialist in our Irvine office. The Retail Marketing Specialist role will take ownership of retail merchandising, training and marketing programs to cost-effectively drive sell-through (sales to end consumers) at our major retail partners which include Amazon, Best Buy, Walmart, Target. The person in this role must have a strong consumer retail marketing background and thorough understanding of retail channels. Experience in consumer electronics a strong plus.
Responsibilities:
- Provide merchandising, promotions and training programs to drive sell-through of Razer products to end consumers.
- Support sales in creating win-win relationships with key retail partners.
- Work closely with channel partners to create messaging and co-branded collateral and execute programs that build brand awareness and purchase intent.
- Partner with sales to profitably expand Razer's retail footprint.
- Create and execute Razer product training programs for retailer in-store personnel.
- Deliver insightful analysis on retail performance to drive mutually profitable assortment changes/expansions.
- Drive communications and collateral to fit brand positioning, look and feel.
- Analyze marketing programs to calculate return on investment (ROI).
- Manage trade show presence at consumer, channel events.
- Drive allocation of channel marketing funds to deliver the best ROI and deliver growth.
- Help retail partners put in place KPIs to measure marketing activity effectiveness.
- Travel required up to 15% of the time.
Qualifications:
- Bachelor's degree Marketing, Business or related field, or equivalent experience.
- Minimum of 5 years of work experience, including at least 3 years of retail channel marketing.
- Demonstrated success in leading results-oriented joint marketing programs and initiatives.
- Deep understanding of and passion for gaming.
- Strong analytical skills and ability to deliver a compelling actionable narrative.
- Attention to detail.
- Experience with retail/online merchandising.
- Excellent verbal and written communication skills.
- Presentation creation and delivery skills for internal and key account facing audiences.
- Team player with ability to work cross-functionally.
- Self-directed problem-solver.
- Ability to prioritize multiple functions and tasks.
- Gaming industry experience highly preferred.