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PUBG Corporation

Lead Product Marketing Manager EMEA

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PUBG Corporation
🇳🇱 Amsterdam

We are PUBG, the global battle royale phenomenon! After the release of our flagship title in 2017 we have become one of the highest selling games of all time with over 70 million copies sold – that’s a lot of Chicken Dinners!

We are headquartered in Seoul, South Korea and sit within the KRAFTON, Inc. corporation. From our Amsterdam office, we cover Europe, Middle East, Africa and the CIS region, and have teams dedicated to Game Development, Product Management, Esports, Content, Communications, Creative, Merchandise, HR and more.

We are now looking for a new Lead Product Marketing Manager to join us and oversee a range of higher-level marketing activities across the EMEA region as well as directly manage our existing local Product Marketing Managers.

In the Lead Product Marketing Manager role, you will:

  • Lead local Product marketing managers acting as the cross-functional leader and overall business results owner for his/her titles across EMEA
  • Own product positioning and define cores USPs based on strategic consumer, market and brand insights
  • Create a multi-year strategy that anticipates the players’ needs across platforms and geographies
  • Define the brand ecosystem strategy across platforms defining the roles of each platform in the context of the holistic Consumer journey
  • Be accountable for the ultimate success of the EMEA marketing campaign, it’s ROI and the quality of the integrated cross channel consumer journey and creative strength
  • Own the marketing budget and its allocations
  • Be accountable for geographic growth strategy and identification of strategic market needs (localizations/customizations/distribution/campaigns etc.)
  • Be the key marketing and communication partner for leaders in the publishing teams

Our ideal candidate will:

  • Have proven experience managing a team of marketing professionals
  • Must have broad experience and understanding of all facets of the marketing discipline including market research, product positioning, consumer promotions, online innovation and stellar creative development
  • Love video games! (we will consider people from relevant industries so long as they have a real passion for our craft)
  • Be an excellent project manager
  • Have experience and knowledge in multi-lingual marketing organizations
  • Be a prolific storyteller – capable of influencing and engaging external and internal stakeholders in a brand vision and journey
  • Experience within an international environment


  • A PUBG fan/player
  • Proficiency in any of the following languages is considered a big plus: Korean, French, German, Turkish or Russian.

What we offer:

  • Very competitive salaries
  • Fully paid health insurance
  • 25 paid working days holiday a year plus 4 extra paid days off from the company (including a day off for your Birthday)
  • An industry-leading Relocation package
  • Pension Scheme
  • We cover ALL the costs of commuting to work
  • Full assistance with Visas and 30% ruling applications when the candidate is eligible for these
  • Free lunches every day when in the office
  • A huge range of snacks & drinks
  • A FREE gym at our office and discounts to gyms around Amsterdam
  • PUBG Library where employees can borrow books
  • Monthly drinks and other company events