Pocket Gems, Inc. has multiple positions available for Senior Performance Marketing Specialists in San Francisco, CA. Research marketing conditions, develop, and execute global mobile user acquisition plans for Pocket Gems games. Support advertising network account managers to create and optimize user acquisition campaigns. Analyze key success metrics, measure effectiveness of advertising campaigns, and present actionable findings using SQL knowledge and business intelligence tools. Conduct market research, plans and execute country-specific user acquisition strategies. Develop key partner relationships with local advertising agencies to help Pocket Gems to achieve revenue growth in Asian-Pacific markets. Collaborate with engineering, product, and finance teams on new game launch. Coordinate creative agency in the development of creative concepts, advertising videos and banners.

REQUIREMENTS:

Master’s degree or foreign equivalent in Business Administration, Marketing, Business Strategy, Digital

Technology, or related field and one (1) year of experience in the job offered or related occupation.

1 year of experience with each of the following skills is required:

• Designing and conducting market research, and developing user acquisition plans for mobile applications
• Utilizing a minimum of three channels not limited to Facebook, Google Adwords, Instagram, MyTarget to design, build and monitor global user acquisition campaigns
• Cross-functional collaboration with engineering, product, and finance teams
• Performance-based metrics, including CPI, CPM, CPC and CTR to create marketing campaign measurement reports
• Coordinate strategic partnerships
• Project Management tools and techniques including JIRA
• Implementing competitor analysis and analysis of user behavior patterns including analyzing competing products’ screenshots, icons, and landing pages
• Utilizing Excel pivot tables, and PowerPoint to manipulate datasets and derive meaningful insights

All experience may be acquired concurrently.