The fastest-growing High School sport in America isn’t basketball or football—it’s esports—and PlayVS is the official platform for High School esports. We offer an incredible, full-stack esport platform—game integrations, team building tools, leagues, tournaments, and schedules—and our software products tie everything together into a cohesive experience.

We’re looking for a Marketing Manager to implement major brand & content initiatives that advance PlayVS’ High School growth & retention and product adoption. Reporting into our C-Level, you will contribute to our overall marketing strategy & roadmap, lead creative development, and execute multi-marketing channels to educate, engage, and activate customers. In order to be successful, you’ll partner cross functionally with Sales, Product, Customer Success, Customer Experience, and League Operations to activate innovative marketing initiatives across our entire customer ecosystem.

Responsibilities:

• Drive PlayVS’ marketing strategy, creative development (inc design) and activation via integrated marketing campaigns, content development, thought leadership, industry partnerships, educational workshops, and events (virtual and in-person)

• Drive the roadmap to amplify content efforts across digital marketing channels owned and paid (Website, Email, Discord, Twitch, & Twitter, among others)

• Partner with Leadership and cross-functional teams, including Sales, Product, Customer Success, Customer Experience, and League Operations to develop integrated campaigns

• Manage marketing budget and assist with forecasting

• Utilize research and analytics insights to inform brand & content strategy and planning. Become an expert who understands our audience

• Manage PR strategy and communications through an external agency

Basic Qualifications:

• Bachelor’s degree or equivalent experience

• 4+ years of relevant Marketing Generalist experience; Brand Marketing, Content Strategy, Creative Development, and Performance Marketing

• Proven experience influencing and executing across cross functional teams

• Possesses marketing experience with a tech company or a growing startup

Preferred Qualifications:

• Video gaming and/or esports industry experience

• Excellent communication, storytelling, and presentation skills; both written and verbal

• History of developing content that resonates with the desired audience and drives them to action

• A combination of left- and right-brained skills, from storytelling to systematic thinking

• Can write from scratch, edit existing copy, and think beyond the written word with input from multiple team members

• Penchant for long-term thinking paired with quick action

• Marketing operations experience and interest in improving processes

PlayVS is an equal opportunity employer and is proud to be a majority minority company. We provide equal employment opportunities and are committed to maintaining an inclusive environment for our customers, employees, and applicants. We prohibit discrimination and harassment of any type regardless of race, color, religion, age, sex (including pregnancy and gender identity), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, parental status, or any other characteristic protected by federal, state or local laws.

If you have a disability or special need that requires an accommodation, please contact us at [email protected]