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Manager, Global Licensed Merchandise

Los Angeles, CA / Hybrid

We are looking for an experienced licensing expert with strong North American licensee and retailer experience. A depth of industry connections is required with a focus on softlines licensees and specialty retail channels. You have a proven track record for growing revenue and culturally relevant programs with partners. Having deep retailer and licensee relationships is crucial, with solid understanding of our partners strategies and examples of how you have developed these relationships to build meaningful licensed programs that grow the PlayStation brand and our software IP titles.

You will support the larger global team vision and strategy and directly manage partners assigned to you.

We are seeking an analytically minded, out-of-the-box thinker, who can operate proactively in a fast-paced environment and is able to wear many hats.


  • Own, manage and develop key licensees and retailers, with a view to developing cross category product portfolios to support PlayStation brand and 1st party game IP/franchises.

  • Manage and negotiate contracts, in partnership with legal.

  • Identify and implement high value, newsworthy brand collaborations for PlayStation brand and 1st party game IP to help elevate brand perception within the market.

  • Manage assigned relationships with studios to develop merchandise plans in line with overarching games marketing priorities.

  • Develop a strong network across the wider SIE business (PS Sales, Global Games Marketing, Brand Partnerships etc.) working in collaboration with key teams and stakeholders to achieve and deliver optimum results.

  • Deliver revenue growth consistent with our short, medium, and long-term plans.

  • Provide forecasts, performance reports and financial business updates.


  • Successful track record of leading strong licensee and retailer relationships that led to sales growth

  • Business planning expertise, including forecasting, portfolio planning, investment decision-making and trend analysis

  • Demonstrates a strong commercial acumen and can demonstrate extensive revenue growth

  • Have strong relationships with softlines licensees (apparel/fashion) and specialty retailers

  • Have a BS degree

  • Collaborative and relationship builder

  • Possesses strong interpersonal skills and gravitas to maintain relationships and influence and persuade others

  • Analytical and detail oriented

  • Tenacious and focused on outcomes and deliverables

  • A creative problem solver that enjoys thinking about new ways of working

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$142,500—$213,700 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.