Here at Playco, we make games that bring the world closer together through play!
Our ideal teammates are thoughtful, low ego, and hardworking professionals who can both zoom into the details and zoom out to embrace the big picture. We are passionate about makers and tinkerers, who are unafraid to experiment with a healthy disregard for constraints. We hope you'll enrich our team with your enthusiasm and passion, both for games and for life.
About this Role
Playco is looking for a Product Growth Lead with a passion for marketing, and games. This role will be responsible for leading growth strategies for Playco’s existing and brand new open web initiatives at a global scale. We are seeking a data driven, and result oriented professional who can thrive in a fast paced environment, while driving Product Analytics, Data Science, Product Design, and Growth Marketing strategies for our products. This is a fully remote position and you will be working very closely with our marketing and Product leadership teams.
Responsibilities
- Be responsible for driving data analysis, to understand how our users interact with our products.
- Identify the competitive landscape for Playco’s products while designing and implementing product growth strategies (product adoption, retention, engagement, monetization & more).
- Understand funnels, ecosystems, user behaviors, and long-term trends in the adoption of our products to identify opportunities and reduce friction and drive the best possible experience for Users.
- Lead direct response communication efforts with users & potential users for Playco’s products
- Influence and inform marketing and product leadership teams through presentation of data-based recommendations.
- Lead the ideation and execution of product changes using data to identify opportunities to remove friction and accelerate growth and market adoption for Playco’s products.
- Analyze the results of experiments to determine what should launch or not while identifying additional opportunities to drive growth.
- Understand trends in user behavior and product usage to influence growth strategy.
Requirements
- 5+ years experience in product growth, driving quantitative analysis, manipulating data, building product optimization strategies (funnel/website optimization and/or outbound communication channels).
- Critical out-of-box thinking with an aptitude for problem solving
- Data analysis experience using Excel, SQL or similar tools.
- Detail-oriented, organized, and highly motivated.
- Passionate about gaming and media.
- Excellent teamwork and communication skills; ability to be proactive and confident in a diplomatic manners.
- Ability to understand, internalize, and communicate high-level goals to team members and direct reports.
- Experience using Amplitude preferred.
- Basic working knowledge of programming languages such as Python, JavaScript etc preferred.
- Working knowledge of web design and HTML coding
- Performance and Social Media Marketing
- Experience in releasing mobile or web product
EEOC Statement
Playco is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital or familial status, disability, genetic information, age, military service, or other applicable legally protected characteristics. We believe that our differences are our strength and we know that diversity builds a better team.
