NZXT is a rapidly growing company made up of gamers, builders and PC enthusiasts on a mission to create hardware, software, experiences, and services that surprise and delight gamers of all types. We are a team of creative, motivated and results-oriented people who love what we do and are dedicated to making it easy, fun and rewarding for our audience to play games. We are a founder-led organization that has not lost any of our entrepreneurial, scrappy roots. This is an exciting time to join NZXT as we are poised for significant global expansion and growth.

JOB SUMMARY

The Senior Manager of Product GTM will lead NZXT’s go-to-market strategy and deployment. They will create and own the go-to-market plans for new products or services, as well as new market segments. The GTM Manager will support product positioning in the market, while driving sales enablement, creative development and editorial awareness, and assist marketing strategies to drive growth and retention.

JOB DUTIES/RESPONSIBILITIES

Develop, manage and execute the GTM launch plan for new products, new product enhancements and new market segments to ensure cross-functional internal alignment and readiness.
Work with broad cross-functional internal teams to ensure GTM tracking of dependent stakeholder readiness plans including, reporting key milestones status, risks and contingency planning and issue escalation as necessary.
Lead and facilitate meetings with key stakeholder groups including Product Management, Marketing, Sales, Creative and Analysts/Editorial teams to gather requirements, gain internal alignment on GTM program development.
Lead internal communication flow, serve as a liaison and coordinate cross-functional teams to ensure launch readiness.
Develop a deep understanding of the market problems of various industry segments and user personas and effectively position and communicate how and why product features and functionality address and overcome those market problems for our customers.
Anticipate bottlenecks, balance business objectives and needs versus technical and operational constraints and adjudicate between internal stakeholder groups to resolve blocking issues.
Lead the creation and maintenance of value proposition materials, such as product demonstration scripts, customer facing product presentations and content for marketing collateral.

Prior Experience:

Proven track record of commercial success in evolving products and growing revenue into new markets, regions, segments and customer types.
Experience in new customer go to market methodology and customer retention strategy, ideally in the gaming hardware industry.
Excellent communication skills with the ability to communicate at all levels of an organization internally and externally.
Understand competitor products and market trends would be a bonus.
Strong organizational, analytical and management skills, with the ability to balance multiple projects successfully and efficiently.
Proven track record of taking ownership and driving results.
Knowledge or experience of key stakeholder function in sales, sales enablement, product marketing or product management.

Skills:

Take a data-driven approach to strategic GTM planning and execution, encouraging evidence-based improvements to strategies and processes.
Apply creative problem solving and proactively propose new approaches to better meet both customer and internal stakeholder needs.
Be a team player who brings a sense of positive energy and the ability to influence, inspire and motivate cross-functional partners across the organization.
Work independently with minimum supervision and in a collaborative team environment.
Possess an analytical mindset which applies product insights and market data & feedback to create sophisticated sales strategies and marketing propositions.
Exhibit confident and professional presentation skills; excellent written, oral and interpersonal skills.
Demonstrate the ability to coordinate and encourage collaboration across functional teams including product management, marketing, sales, client services and editorial.