Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas.
Description Of Duties
- Plans the merchandising strategy and all promotional programming efforts throughout the Universe of Nintendo sites and Amazon brand store
- Provides leadership and direction creating merchandising tactics to support a wide range of campaigns.
- Provides merchandising insights and status updates to senior leadership
- Serves as liaison for site questions and programming with PDR, Strat Comm, XM, Retail Marketing, Mobile Team, eShop and Treehouse
- Establishes and maintains personalization tactics across websites
- Leads, mentors and trains content author staff who implement merchandising initiatives
- Manages promotional content creation process; requesting and overseeing contributions from copywriters, designers, and developers, and routing content for review and approval
- Produces and analyzes site metrics to measure customer behavior and efficacy of content
- Leverages data to test and develop effective merchandising strategy and recommendations
- Provides recommendations and owns creation of new site content to support marketing campaigns
- Supports 3rd Party developers by providing strategic recommendations for merchandising placements
- Organizes and supports content for Canadian & Latin American regions, collaborating with the individual regions to determine merchandising needs and manage site updates as needed
- Updates and maintains merchandising content on Nintendo.com via content management system
- Routes promotional content to internal and external stakeholders and manages revision requests
- Provides general asset and copy coordination, support and organization
- Performs content QA passes on all merchandising updates
- Provides general support such as data entry, transcribing and emailing notes during team meetings
Summary Of Requirements
- 4 years of experience in web merchandising or related field
- Familiarity with bug tracking tools
- Experience using data analysis and metrics reporting tools
- Experience working within Content Management systems, experience with Adobe Experience Manager preferred
- Strong writing and editing skills a plus
- Understanding of Project Management methodologies
- Strong PC skills required (Word, Excel and PowerPoint)
- Experience with image manipulation and design software, including Adobe Photoshop
- Knowledge of Nintendo products highly preferred
- Experience with localization process a plus
- Undergraduate degree in a related field or equivalent professional experience
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