Come onboard and help shape how real world games are positioned and presented to the world. As a Global Product Marketing Manager, you will help build and drive product marketing strategies globally for Niantic’s real world Augmented Reality mobile games. Part creative, part analytical, this role will require your strategic and tactical skills to help launch and run campaigns, increase retention, and build user happiness in our quest to get the world exploring more with our games. Niantic’s games are distinct from typical casual mobile games, and so is our marketing strategy. During your time here, you’ll work closely together with a team of hardworking and passionate marketers to conceptualize and execute impactful campaigns, supervise the regional marketing strategy for global franchises, and work with executives and key business partners. And, most significant, you’ll have tons of fun. This role is not eligible for immigration sponsorship.

Responsibilities

You are going to build a global marketing plan and supervise all relevant marketing channels (Social Media, Direct Marketing, events, Paid UA etc.) to run a global live mobile game.
Define and execute new product launch and/or marketing campaigns in close coordination with internal cross-functional partners including Product Management, Engineering, Sales, Business Development/Partnerships, Operations/Customer Support, Marketing Communications, Community Management and Comms/Comms/Public Relations teams.
Track and work towards meaningful metric goals including: consumer awareness, user acquisition, DAU, MAU and user retention.
Develop and execute the Live Ops strategy & programs with relevant cross-functional partners.
You will track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where relevant.
You will build, guide and track the global marketing budget.
You will conduct return on investment analyses on all marketing campaigns and apply takeaways to future programs.
You will maintain relationships with key external business partners.

Qualifications

Bachelor’s degree (or foreign equivalent) in Computer Science, Engineering, Business Administration, or a related field. Master’s degree is a plus.
7+ years of relevant marketing experience in F2P (free-to-play) / freemium businesses like games and ideally in working with mobile apps). Key experience should include:
Product positioning strategies that factor in market and competitive dynamics.
Direct marketing, marketing program management, or marketing consulting.
Paid media campaign strategy and management including creative development, agency selection, media buying, campaign tracking and optimization.
Social media marketing; familiarity with community management & engagement strategies a plus.
Demonstrated capacity for developing and understanding marketing strategies.
Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and multiple priorities.
Strong leadership, initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations.
Passion for analyzing products, customers and market dynamics.
Knowledge and understanding of Niantic’s mission and strategic and competitive position in the market.
Languages: English and German.

Plus If…

You are familiar with and are passionate about Niantic games.
You love the CATAN brand and board games.

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite.

Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, Tokyo, Hamburg, and Zurich.