As Senior Manager, Social Media, you will be responsible for the ongoing operational management and strategic development of social and community for CSR Racing Franchise. You will help devise the strategies, tactical implementation, and team management to help deliver the player voice and brand opportunities.
You understand the holistic and dynamic landscape of social media channels, strategies, emerging platforms, and audiences within those channels that create a roadmap that includes channel strategy, content strategy, and technology platforms and tools. You will also set KPIs that map to our business and growth objectives.
Key Roles & Responsibilities
Execute and own the Social Media Marketing, Community and Influencer Strategy for the CSR Racing Franchise
Build, execute and maintain player messaging and engagement strategies and campaigns on relevant platforms
Plan and execute multi-channel campaigns and initiatives both with internal teams and external partners
Oversee the approval process for all campaigns, initiatives and assets
Create and present campaign and channel performance reports to key stakeholders
Regular reporting to wider organization on current community trends and sentiment
Monitor social trends and incorporate findings into planned campaigns and initiatives
Work closely with the wider Marketing team to ensure consistent and impactful campaign execution
Act on behalf of our players and bring their voice into studio team meetings and discussions
Manage the Community Manager
Required Experience & Skills
Community Management, Social Media Management experience, within the games industry
Independent creation and successful execution of community-focused marketing campaigns with one or more specific business goals (growth, advocacy, engagement, retention, reactivation, revenue)
Expertise in moderating community discussions with large active communities, including creation of style guides, tone, response strategies
Experience in Influencer Marketing and working with content creators
Experience in managing agencies
Familiarity with paid media and social ads a plus
Effective time management and project management skills
Excellent verbal and written communication skills
A passion for video games
What do we offer?
Competitive salary, discretionary annual bonus scheme, Zynga stock allocation and Employee Stock Purchase Plan
Contributory pension scheme
25 days holiday, plus public holidays and Christmas shutdown
Private medical care, dental and healthcare cash plan
Life insurance, critical illness insurance and income protection
6 months fully paid maternity leave or 3 months fully paid paternity leave
Discounted gym membership and free weekly (virtual) fitness classes
Annual season ticket loan and cycle to work scheme
Flexible working hours
Summer and Christmas parties
We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!
We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.
We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Zynga does not engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels.
