This job listing expired on Aug 5, 2022
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Since 2015, Mistplay has established itself as one of the new-age leaders in mobile advertising. We’re known best for creating the #1 Loyalty Program for mobile gamers with over 16 million users and counting. Our passion to innovate drives our growth across the industry with the constant development of new powerful ad tech tools, apps, and the recent launch of a publishing division for mobile games.

We’re proud of the accomplishments our teams have achieved so far and our goal is to keep climbing higher. The AppsFlyer Performance Index ranked Mistplay as the 5th best global media source on the IAP Index along with top ranks in retention and IAA categories. Mistplay has also been recognized by Singular as an industry leader for high ROI and low fraud.

Mobile marketing is constantly evolving and Mistplay is looking for the brightest minds around the world to join us as we pioneer the industry together!

The Senior User Acquisition Manager plays a strategic role in the company's continued global expansion. The position’s primary objective is to grow the company’s user base in dedicated markets by optimizing performance marketing campaigns across various third-party networks and social channels.

Reporting to the Head of User Acquisition, this is a key operational role that requires a unique balance of skill in creativity, analytical thinking, effective communication/negotiation, and business development. The Senior User Acquisition Manager must be able to drive performance at scale through the development of strategic operations and business relations. The ideal candidate has experience with mobile marketing or digital marketing and has a strong understanding of the mobile gaming industry on a global scale.

What You'll Be Doing:

  • Taking the lead of managing a monthly budget for a portfolio of advertising networks
  • Developing and executing innovative growth strategies to help scale DAU, including overseeing larger-scale marketing projects
  • Analyzing data and optimizing user acquisition campaigns based on LTV and ROAS evaluations
  • Monitoring and reporting campaign performance on a regular cadence to company stakeholders
  • Working cross-functionally with the Design, Sales, Product and Data teams to align on company goals, strategies, and performance
  • Managing current relationships with advertising partners and identifying new platforms & opportunities to drive campaign performance
  • Staying up to date on the latest user acquisition trends, shifts in market dynamics, and emerging platforms

What We're Looking For:

  • 4+ years of experience in digital marketing and/or mobile user acquisition within the gaming industry
  • Undergraduate degree in marketing/finance or equivalent experience
  • Deep expertise with mobile advertising technology, including attribution platforms
  • Ability to analyze performance data and metrics to guide decisions related to UA operations
  • Ability to effectively collaborate with the Mistplay Design Team to help produce high performing & data-driven ad creatives
  • Previous experience in working with SDK networks, DSPs, SSPs, Facebook, and Google. This can include ironSource, UnityAds, AdColony, TapJoy, Fyber, and others.
  • Motivated to learn new skills and work with new technologies
  • Outstanding communication skills – both written and spoken in English

Bonus:

  • Advanced knowledge of SQL and/or other programming experience
  • Familiarity with email marketing and push notification campaigns
  • Experience with Photoshop
  • Additional spoken and written languages!
  • Experience advertising on social networks like TikTok, Snapchat, and Twitter

We work hard to make our work atmosphere as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.

Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

Think you have what it takes? We'd love to meet you!