Global Category Marketing Manager - Logitech Video Collaboration

VC / The Team Introduction:

Logitech’s video collaboration business is in a period of exceptional growth. We are the #1 market leader in video conferencing and the fastest-growing business in Logitech, including our most recent net sales quarterly growth of nearly 220% year over year. Our team operates at the sweet spot of startup agility and enterprise stability in bringing amazing products to market. If you want to join a rocket ship of a business and shape the hybrid workforce of the future, #teamlogi is the place for you.

The Role:

This global role is critical in supporting the development and strategy behind how we position the Logitech Video Collaboration category. You will own the development of content and partnerships that support our long term growth strategy for video collaboration. Data will drive your agile decision making to keep or reset course. Cross-functional collaboration is important as you work with colleagues in category marketing as well as across Logitech’s brand team; commercial and consumer marketing teams; other Logitech business groups; and agencies to develop partnerships and programs that expand the Logitech Video Collaboration footprint and raise awareness of our solutions. This role reports to the Head of Content and Industry Marketing for VC.

What you get to do every day

Develop overall marketing strategy for the Video Collaboration category through large-scale partnerships, campaigns, and content generation
Create and drive content strategies that support awareness and top of funnel lead generation
Bring your best-practices expertise into our campaigns and initiatives
Design multi-channel campaigns leveraging owned and paid channels
Work closely with other Logitech business groups to develop joint and/or connected strategies and content - partnering with divisions focused on mice and keyboards, mobility, etc to develop a cross-functional story and strengthen video collaboration positioning
Partner with key players in commercial organization for roll out of campaigns as part of broader campaigns scheduled, driving awareness through content developed with multiple campaign channels in mind
Develop editorial calendar, including mapping of content across social, web and email channels in advance, keeping assets organized, and staying on top of timelines, while working with commercial and campaigns teams to ensure timely execution of Video Collaboration category focused programming
Design content with brand partners, writers, and agencies to be leveraged in multi-channel global campaigns, targeting channels including: email, digital, advertising, direct mail, events, sales enablement that are relevant to B2B and B2C customers and prospects globally
Develop oriented content for virtual events to drive leads for business and consumer focused buyers
Monitor and analyze performance across campaigns, driving strategy to test and improve primary KPIs, sharing learnings with key stakeholders to drive continuous improvement in campaigns
Develop and drive creative briefs while collaborating with internal creative agency; review creative and provide strategic feedback against creative brief in support of asset creation
Collaborate with Global Brand colleagues around the world to ensure strategy is aligned and executed and understood in regions
Responsible for 2-3 key title campaigns; accountable for full journey content for video collaboration
Ensure localized assets and rollout highly visible guidance across teams and geographies
Communicate branding requirements (verbally and written) to help guide broad cross-functional stakeholders; successfully rollout highly visible guidance across teams and geographies

What you bring to the role

7+ years of content or brand strategy experience, preferably in tech
Experience owning messaging, content strategy and generation, and multi-channel campaigns
Experience marketing to B2B and B2C audiences
Previous experience working cross-functionally
Development of campaign budgets
Proven track record of tight project management
Positive attitude, great energy and team orientation
Excellent collaboration, interpersonal, verbal/written communication skills
Strong organizational skills with keen attention to detail
Ability to rally others around your vision
Outstanding writing and presentation skills, and a vision to bring others along the journey, both inside and outside the company
Data-driven decision making
Bachelor’s degree or equivalent experience; MBA preferred

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.