Description
Position at Logitech
Video Collaboration is changing the way we interact in business, education, and in our personal lives. As the #1 market leader for video conferencing hardware and the fastest growing business at Logitech, our global digital efforts play a key role in continuing our growth across global markets.
Reporting to the GVCC Global Media Lead, the Digital Media Marketing Manager will be responsible for connecting core business objectives to our global digital programs driving awareness and demand generation. The person in this role will work cross-functionally to develop media strategies, program creative, reporting documentation and testing frameworks to support our global/regional initiatives. The successful candidate in this position is a team player proven to be able to think outside the box with strong communication and project management skills.
Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Do. These are the behaviors you’ll need for success at Logitech.
In This Role You Will
- Work cross-functionally across global campaigns, regional and internal media teams to align campaign goals, budgets, objectives, personas, and create digital plans that meet the needs of the business
- Develop multi-touch media strategies in alignment with demand generation and ABM initiatives to engage prospects and progress them through the funnel
- Own ad development process including ad copy, content, design, landing page creation and localizations in partnership with cross-functional teams
- Drive the day to day project management, operations & execution between external agencies and internal teams
- Partner with regional leads and internal media agency to ensure all programs are successfully activated
- Work closely with marketing operations to manage attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more
- Test and optimize creative, ad placements, landing page experience, conversion forms, etc.
- Analyze performance and pull together reports connecting media results to campaign goals making recommendations for future spend, targeting, creative and beyond
- Maintain up-to-date knowledge of best practices and strategies for all digital acquisition channels
Qualifications
- Minimum 3-4 years marketing/digital media experience
- Bachelor’s Degree preferably in a business, marketing, or communications field
- Deep knowledge of performance marketing channels (SEM, Programmatic Display, Retargeting Native, Paid Social, etc.)
- Strong sense of ownership and ability to manage multiple projects while focused on key priorities.
- Clear understanding of how to connect business goals and brand objectives to media outputs
- Stellar presentation and facilitation skills
- Proficient in B2B marketing technology tools such as Marketo, SFDC, Conversica, Tableau, etc.
- Willingness to work with global teams across multiple geographies and time zones
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.
“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”
If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.
