We’re looking for a Performance Marketing Manager to join our Performance Marketing Team in London to support our global user acquisition and retargeting campaigns in Social Media channels.
As you would expect we work closely with all the key platforms in the user acquisition space (Facebook, Snapchat, Tiktok, Twitter etc.) and are continuously looking to see how we can further grow and expand these areas.
The performance marketing manager will report directly into the Performance Marketing Director.
You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques and a willingness to always test new things.
We think you’ll like it here.
Your role
- Planning and creation of mobile marketing campaigns
- Managing and monitoring budgets
- Analyzing the effectiveness of campaigns and optimizing accordingly to meet KPIs
- Reporting on campaigns performance
- Focusing on innovation and testing to explore areas of potential in marketing campaigns
- Researching new growth hacking opportunities in the mobile user acquisition scene
- Collaborating internally with different stakeholders (Creative team, Analytics team…)
- Develop optimization strategies with teams that provide the company with a competitive advantage
Skills to create thrills
- Experience in a similar role (including user acquisition of Facebook using app event & value optimization goals, Snapchat experience is a plus) with proven success and therefore comfortable with undertaking challenging convention
- Great communication and interpersonal skills, and an ability to communicate with both business and technical teams as well as management effectively.
- Good presentation skills with the ability of simplifying complex problems and data sets to develop data- led stories to influence stakeholders
- Analytically minded with the ability to granularly analyse complex data and make clear strategic recommendations.
- Entrepreneurial spirit of taking ownership and driving results with the ability to conduct financial analysis of business opportunities to meet and exceed goals
- Exceptionally motivated, passionate with an ability to work in self- directed, fast- paced, result- oriented environment
About King
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
company.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications needs to be in English.
