About Your Next Opportunity
This is an opportunity to serve as a global lead for new hardware initiatives, from communication planning to reviews, to sustainment of PR efforts. As a Rockstar candidate, you will bring to the HTC Communications & PR team; relevant category experience, a demonstrable track record at reputation-defining communications, and strong media relationships with top-tier outlets/reporters. With high visibility in a global company, you will have the opportunity to guide, influence, and educate the team and organization about the impact and importance of communications and PR. Ultimately, defining a global communications strategy and enabling success for regional teams and elevating the conversation around the company’s forward-looking investments, will be in your hands.
Your Impact:
Strategy & Planning
- Define the communications strategy for the business and various media/analyst targets (gaming, tech, enterprise, consumer)
- Develop and manage the PR plan that regions contribute to and align with
- Ensure integration across other disciplines; e.g. social, digital marketing, partner marketing
- Define messaging that helps to shape the company’s reputation within the category Media Relations
- Define a global media strategy and a sustainable coverage plan
- Develop pitch concepts and assets to ensure consistency across regional PR teams
- Contribute to media coverage through existing relationships and outreach efforts with elite media targets
- Work with partners to ensure message inclusion and prominent positioning within HTC-related activities and communications
Events
- Develop the communications strategy for key events; such as product launches, industry events and trade shows
- Develop the media and executive materials such as releases and talking points
- Responsible for ensuring global outreach coordination and coverage results
- Responsible for launch event ideation, planning and execution
- Responsible for integrating HTC into key industry and partner events communications Measurement
- Define program and initiative
KPIs
- Track and evaluate coverage and program impact towards KPIs
- Communicate activities, results and impact back into the organization
Your Expertise:
- Deep understanding of the media landscape, outlets and demonstrable relationships in gaming, tech, business and consumer
- Proven experience in brand strategy preferred
- Exceptional organizational and writing skills
- Excellent interpersonal, communication and presentation skills
- Ability to work independently and autonomously with strong work ethic
- Relentless drive for results
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field required
- 8-10 years of Public Relations experience, with the majority in the gaming and/or consumer electronics category perferred
- Sound working experience with MSFT Office Suite
Travel
- Potential of up to 15% of domestic travel
HTC is an equal opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees’ and applicants’ time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.
