This job listing expired on Apr 26, 2024
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Job Duties/Responsibilities include but are not limited to:

Content & Creativity:

  • Build, execute and maintain engagement strategies on key social media platforms to build awareness, create brand evangelists and drive traffic to Outlaws O&O digital assets and attendance at Outlaws events
  • Generate, edit, publish and share engaging content daily (original text, photos, videos, and news) for social channels in a timely and compelling way to maximize fan engagement
  • Strategize and create evergreen social content, by tapping into culturally relevant moments for the brand and OWL community that delights and surprises
  • Able to collaborate with our team, coaches and third-party vendors (Banner.TV) on the distribution of all content (video, photos, graphics, news, game/player highlights)
  • Develop and implement social media events and promotions for the Outlaws fan community and sponsors
  • Assist with ideation and execution of social media campaigns sponsored by key partners/sponsors to ensure that all deliverables are executed flawlessly in a timely manner
  • Conceive of compelling strategic content partnerships that will help us grow our audience by engaging with other like-minded celebrities, players, communities and fans that will embrace Outlaws messaging

Performance Metrics:

  • Analyze all social media data and adjust content to ensure maximum engagement. If content is not performing well, craft strategy to garner the highest engagement possible
  • Create a social media dashboard that helps analyze content performance to drive improvement and optimization and demonstrate success to partners
  • Analyze key community engagement performance metrics (e.g. reach, engagement and sentiment and traffic to O&O assets)
  • Brings a solutions-based approach to monthly metrics in order to exceed company goals
  • Success will be determined by achievement of Month-over-Month/Year-over-Year Growth and UX KPI’s including: Page Views, # New Users, # Followers, Time Spent, # Subscribers, # Uniques, Shares, Click-thru and completions

Requirements:

  • Experience running social media for a sports brand, preferably in the Esports space
  • Understanding of social media management tools and analytics
  • Ability to map out and execute comprehensive social marketing plans, promotions, advertising and SEM
  • Very creative and able to conceive of inspired content ideas
  • Exceptional writing skills, with strong attention to details, grammar and tone
  • Basic abilities in Adobe Creative Suite and Video Editing Software and analytics
  • Expected to work alongside the Director of Marketing and Brand Strategy to apply, research, and deliver emerging best practices across social platforms
  • Has a strong understanding of internet and meme culture
  • Able to inject a sense of humor and elite athlete sensibility in our messaging
  • Ability to work weekends/ industry hours to seize news opportunities
  • Passion for gaming, esports and sports
  • A clear understanding of the business of Esports and the role brand messaging plays in marketing and building consumer engagement
  • Is a team player and collaborative
  • Based in Houston, Texas