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Guild Esports

(Closed) Manager, Digital Product & Platform

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Guild Esports
๐Ÿ‡ฌ๐Ÿ‡ง London


Guildโ€™s Manager of Digital Product & Platform is a key member of the leadership team, and is responsible for growing and running the digital and social platforms of the brand globally: supporting business growth, ongoing brand positions and reputation management. As โ€œguardian of Guildโ€™s brandโ€ across all digital platforms, this role maintains the integrity of our image across the entire companyโ€™s online footprint. The Manager of Digital Product & Platform is an expert multitasker with a deep understanding of the global digital landscape.

As a strategic and tactical partner, this person thrives in a role where they are both a visionary and the doer, taking ideas from concept to execution.


Digital Platform Management

  • Oversee all technical aspects of Guildโ€™s digital products and platforms including back- and front-end development
  • Key liaison between all departments for digital activity
  • Work closely with our marketing, PR and creative teams to engage with fans, customers and enhance brand loyalty to drive both engagement and revenue
  • Work in partnership with our Director of Apparel to manage all digital activations around our merchandise line and online shop
  • Manage our online academy portal closely with our Director of Academies and other relevant stakeholders
  • Manage, implement and launch high profile social media profiles, communities, fan pages, and online communication strategy in collaboration with the Director of Social
  • Collaborate with the creative team to create innovative digital marketing campaigns including premium video, photo content, mobile specific content, email/newsletters, new partnerships, mobile and social apps
  • Plan and buy SEM/social/mobile advertising with ROI
  • Optimize Guildโ€™s search engine results
  • Oversee Guildโ€™s ecommerce and Shopify platforms
  • Online reputation management
  • Weekly reporting and statistics of global accounts, including social analytics overview and recommendations
  • Keep up to date with growing trends and opportunities in the tech sector

Strategic Planning

  • Manage the selection of new digital platforms such as content management, analytics, database management etc.
  • Oversee the implementation and ongoing use of all company digital platforms
  • Work closely with the communications team to deliver uniform messaging/issues management
  • Use data and insight to drive innovative but solid strategic thinking, adapting strategies in real time as needed
  • Quick identification and action any online issues or reputational risks
  • Other duties as may be required and assigned

Relationship Management

  • Manage external suppliers and partners providing digital software and services to Guild
  • Work in tandem with brand partners on innovative and well planned ways to grow business
  • Maintain strong working relationships and connectivity with all global social media key platforms including Instagram, Twitch, Twitter, Discord plus key Asian platforms including Weibo, WeChat, Line, Kakao and others


  • 5-8+ yearsโ€™ directly related experience in a digital platform and product role
  • Bachelorโ€™s degree in Digital Media related field
  • Deep understanding of Guild as an organization, of the esports marketplace and of direct competitors
  • Digital, social media and online communications experience, working in-house and digital agency side in the sports and brand industries
  • Strong technical acumen and experience managing CMS platforms, building websites and launching digital products
  • Experience with coding and front-end web development
  • Experience in managing web development projects and development agencies
  • Experience with Shopify and e-commerce platforms
  • Excellent written and verbal communication
  • Excellent project management and organisational skills
  • Copywriting, insights, content ideation, global digital strategy
  • Used to working with both global central teams and local markets
  • Experience and personal interest in technology, sports, fashion, entertainment sector
  • Content and rights clearance experience
  • Entrepreneurial approach and creative thinker
  • Used to working in a fast paced environment
  • Ability to multitask and meet tight deadlines
  • Discreet, diplomatic and ability to liaise at all levels
  • Experience with the key Asian social media channels and cultural knowledge are a benefit

We are interviewing on a rolling basis so apply at your earliest convenience. We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.

Apply Now
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