Within Game Operations, we are committed to bringing the best digital entertainment platform to our users. Like us, you strive to understand our diverse range of users by challenging the status quo and developing innovative solutions to engage users.
As a Marketing Specialist, you will be in charge of planning and running creative campaigns that reach out to the gaming community. You will also have the opportunity to work with our partners who are keen to tap into the vast mobile games market.
Job Description
Plan and execute marketing campaigns that fulfill publishing objectives such as new user acquisition, user retention and churned user reacquisition.
Generate tailored marketing plans that address different target audiences.
Leverage marketing tools to maximize the reach and impact of our marketing campaigns.
Generate post-marketing reports for measuring key performance indicators.
Stay current with the latest trends in the gaming marketplace and perform regular competitor analysis.
Seek out and manage local partners.
Job Requirements
Bachelor’s Degree from a reputable university, a degree in Marketing preferred.
At least 2 years of working experience in marketing, preferably in the gaming or entertainment industry
Passionate about games with entry-level gaming industry knowledge.
Fluent in English, proficiency in Chinese is preferred to deal with Chinese-speaking counterparts.
Able to communicate effectively with internal and external stakeholders.
Good team player with a can-do attitude and eagerness to learn.
Attention to detail and ability to multitask under high pressure and tight timelines.
An in-depth understanding of the local market in the Philippines and Malaysia is a plus.
