Job Description
As part of the Game team, working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence, etc.), you will oversee the marketing of a free-to-play game throughout its entire life cycle, from strategy to execution. This role is located in our production studio in Barcelona but you will also work and coordinate with team members located in various territories worldwide.
Responsibilities:
- Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USP
- Create the game brand identity (title, packaging, tone of voice, marketing storytelling...)
- Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
- Develop marketing programs focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR...)
- Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager
- Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert
- Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions...)
- Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
- Manage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) – if applicable
- Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner
- Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms
Qualifications
- 5+ years in consumer marketing, ideally in online entertainment or social products;
- Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
- Strong analytical skills with a meticulous mind;
- Creative spirit capable of creating innovative marketing programs that are result oriented;
- Strong leadership skills;
- Ability to work with a wide range of profiles (business, game design, analysts, etc.);
- Advanced English level is a must.
Additional Information
Why Join Gameloft Barcelona?
- Permanent contract, full-time job and excellent Social Benefits.
- Career-development opportunities
- Flexible schedule
- An exceptional, dynamic, demanding and motivating working environment within a fast growing company.
- Challenging and rewarding work on the next great frontiers in games.
- Exceptional library of diverse games with broad distribution.
- An international environment which offers daily contact with other countries & cultures.
- Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona)
We can’t wait to find our next great talent!
Company Description
A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 157 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide. Gameloft is a Vivendi company.
